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Tag Archives: native advertising
Journalists Screwed Twice by Native Advertisers
So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading
Prediction: Native Advertising Will Eat the Net
Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading
Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron
The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading
Posted in Uncategorized
Tagged advertorials, American Ground: Unbuilding the World Trace Center, Ethical Acts in Journalism, FishbowlNY, iMediaEthics.org, Joe Hagan, Miranda Walker, native advertising, New York Daily News, New York Observer, Rhonda Roland Shearer, Sneak ADtack, The Atlantic, William Langewiesche
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Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’
As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading
Vanity Fair – or Foul? – in Native Advertising Launch
Say hello to yet another mainstream publisher that’s gone native (advertising). From today’s New York Times: A Message That Tries to Blend In AS Madison Avenue continues debating the pros and cons of a hot trend in marketing known as native … Continue reading
NYT’s David Carr Catches Up To Sneak Adtack
The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading
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