Tag Archives: sponsored content

The Sneak in Review: Native (Advertising) Intelligence

Posted on January 18, 2014 by Campaign Outsider

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading →

Posted in Uncategorized | Tagged Adrienne LaFrance, ads 'n' ends, advertorials, Better Business Bureau, Center for Science in the Public Interest, Federal Trade Commission, MediaPost, National Advertising Division, native advertising, New York Times, P.J. Bednarski, Shape, Shape Water Boosters, Sneak ADtack, sponsored content, Talented Goose, The Awl, Water works! | Leave a comment

The Sneak in Review: Branded Content Lightning Round

Posted on October 28, 2013 by Campaign Outsider

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading →

Posted in Uncategorized | Tagged Advertising Self-Regulatory Council, Associated Pres, Buzzfeed, Council of Better Business Bureaus, David Spiegel, Facebook like, FTC, Gawker, Google, Hearst, Jon Leibowitz, National Advertising Division, native ads, NetNewsCheck, New York Times, Online Association, shared endorsements, Sneak ADtack, sponsored content, Washington Post. Ad Age, WashPo | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

Posted in Uncategorized | Tagged Ad Age, advertorials, Amazon, Digiday, Federal Trade Commission, FTC, Jeff Bezos, Mashable, Mental Floss, native advertising, paidContent, promoted tweets, Sneak ADtack, sponsored content, The New Yorker, Washington Post | Leave a comment

Websites Draft Editorial Staffs To Craft Native Advertising

Posted on August 7, 2013 by Campaign Outsider

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading →

Posted in Uncategorized | Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi | 3 Comments

FTC’s Stealth-Ad Warning Not Strong Enough

Posted on June 27, 2013 by Campaign Outsider

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading →

Posted in Uncategorized | Tagged AOL, APM, Bing, FTC, Google, Marketplace, Mary Engle, Mediaite, MediaPost, New York Times, search engines, Sneak ADtack, sponsored content, White House Down, Yahoo | 2 Comments

ESPN:The Magazine Now Sports Sponsored Content

Posted on May 5, 2013 by Campaign Outsider

The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content | Leave a comment

State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Posted on April 11, 2013 by Campaign Outsider

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading →

Posted in Uncategorized | Tagged banner ads, Buzzfeed, commerce journalism, Felix Salmon, Jonah Peretti, native advertising, New York, Nieman Journalism Lab, Reuters, Sneak ADtack, sponsored content | Leave a comment

New York Times Catches Up (Sort Of) To Sneak Adtack

Posted on April 9, 2013 by Campaign Outsider

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson. Now the New York Times has jumped on the brandwagon. Sponsors Now Pay for Online Articles, Not Just Ads Articles in a series on Mashable.com … Continue reading →

Posted in Uncategorized | Tagged All the steno that's fit to print, Andrew Sullivan, branded content, jumped on the brandwagon, like Brown on Williamson, native advertising, New York Times, Sneak ADtack, sponsored content, Stockholm-syndrome ad columnist Stuart Elliott, The Dish, Timesniks | 1 Comment

Google’s Newest Search Results: Sponsored Content

Posted on March 29, 2013 by Campaign Outsider

From our State-of-the-Cuisinart Marketing desk The Googletron will not be pwned! From Search Engine Land: As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News News publications having “sponsored content “deals are on the rise, and Google’s apparently … Continue reading →

Posted in Uncategorized | Tagged Brand Connect, CTIA, Google, Googletron, kerfoogled, native advertising, SearchEngineLand, Sneak ADtack, sponsored content, Washington Post, wireless technology | 2 Comments