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Monthly Archives: December 2016
Nobody Wins New York Times ‘Year in Pictures’ Bakeoff
As you might (or more likely might not) remember, for the past several years the hardlooking staff has provided all you splendid readers with a scorecard of the New York Times “Year in Pictures” wrap-up. Previous winners: Tyler Hicks in 2015 and … Continue reading
On January 1st, NBC Boston Will Be Everywhere – and Nowhere
Remember back in the ’80s when cable networks fragmented the television audience? That ain’t got nothin’ on what NBC Boston is about to do. Just look at this ad from yesterday’s Boston Globe. The back story, via the Boston … Continue reading
New York Times Eager to Crowdsource Editorial Content
Just as with the search for local weather watchers (“Thanks Betsy from Medford for that beautiful sunset picture!”) or cable news network iReporters (“check out this photo of the aftermath of the snowstorm in #Portland #Oregon”), the New York Times is now trolling (as … Continue reading
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Tagged Arthur "Pinch" Sulzberger Jr., CNN, iReporters, New York Times, news tips, nyt.com/tips, WBZ, weather watchers
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Weekly Standard Whacks Mike Dukakis Re: Ethel Rosenberg
Julius and Ethel Rosenberg may have been executed in 1953 for conspiring to pass atomic secrets to Russia, as this Los Angeles Times front page noted. Except they haven’t really. During the past six decades, the Rosenbergs have been subject to more … Continue reading
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Tagged atomic secrets, Boston Globe, Boston University, boston.com, Ethel Rosenberg, Howard Gotlieb Archival Research Center, Joseph McCarthy, Joseph Stalin, Julius Rosenberg, Los Angeles Times, Michael Dukakis, Michael Meeropol, Robert Meeropol, Roy Cohn, Ruth Greenglass, Sacco and Vanzetti, Scrapbook, The New Red Scare, The Weekly Standard, Upton Sinclair
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The Native Advertisers Are Restless
Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading
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Tagged Campaign Outsider, Contently, CUNY, Jack Marshall, Joe Lazauskas, Joe Mandese, Lukas I. Alpert, MediaDailyNews, MediaPost, NiemanLab, Radius Global Market Research, second-wave stealth marketing, Sneak 2.0, Sneak ADtack, Tow-Knight Center, Wall Street Journal
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The New York Time$ Money Machine (Student Travel Edition)
First in what we expect will be a long-running series As the hardworking staff has noted, the New York Times is exploring every possible revenue source in order to stay afloat in these parlous times for the newspaper industry. Exhibit Umpteen, … Continue reading
$igns of the New York Times (Virtually None of Them Good)
Given the knee-buckling 19% drop in print ad revenue at the New York Times last quarter, it’s no surprise that there’s a lot of open space in the newspaper these days. And the Times is filling that open space with . … Continue reading
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Tagged ADP, Book of the Dead, Charles Duhigg, L.A. Noir, Liz Spayd, Man Ray, New Work Summit, New York Times, New York Times Conferences, New York Times Store, New York Times Wine Club, Public Editor, Samsung, Seeking Alpha, T Brand Studio, The Art of Better, The Daily 360, Times Journeys, Wall Street Journal
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Civilians Who Run Full-Page Ads in the New York Times (Umpteenth Plus Three Yoko Ono Edition)
As the hardworking staff has noted before, Rift Beatle Yoko Ono runs full-page ads in the New York Times almost as often as Lord & Taylor does. And especially around Christmas time. So, as (good) day (sunshine) follows (hard day’s) … Continue reading
Campaign Outsider 