Tag Archives: Adweek

Washington Post Opens the Kimono for Stealth Marketers

Posted on March 4, 2014 by Campaign Outsider

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →

Posted in Uncategorized | Tagged Ad Innovations, Adweek, brand journalism, branded content, drop the veil, Idea Lab, Kevin Gentzel, native ads, native advertising, New York Times, Philip Marlowe, PhRMA, Sneak ADtack, sponsored posts, The Big Sleep, Washington Post, WP BrandConnect | Leave a comment

The Sneak in Review: The Future of Native Advertising Is . . .

Posted on February 17, 2014 by Campaign Outsider

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand storytelling, Chipotle, Daily Finance, David Pemsel, Farmed and Dangerous, Guardian Labs, hulu, MediaPost, native advertising, Online Publishing Insider, Rick Munarriz, Sneak ADtack, The Guardian, The Motley Fool, Unilever | Leave a comment

Journalists Screwed Twice by Native Advertisers

Posted on January 14, 2014 by Campaign Outsider

So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading →

Posted in Uncategorized | Tagged Adweek, Contently, Daily Briefing of Media News, Lucia Moses, native advertising, Pew Research, Shane Snow, Sneak ADtack | Leave a comment

Ask Dr. Ads: Got A Top Ten For 2013?

Posted on December 27, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I’ve noticed that a lot of media outlets have picked their Top Whatever Ads of 2013 in recent days. There’s Adweek’s Mostapalooza featuring The Ten Most Sexist … Continue reading →

Posted in Uncategorized | Tagged 10 Best Ads of 2013, 10 Most Epic TV Promos of 2013, Adweek, Ask Dr. Ads, Dove Real Beauty Sketches, Geico Hump Day, Guinness Basketball, RAM Farmer, Ten Most Sexist Ads of 2013, Ten Most Watched Ads on YouTube in 2013, Ten Most-Viral Ads of 2013, Top 5 ads of 2013, Topapalooza, USA Today | Leave a comment

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Posted on December 24, 2013 by Campaign Outsider

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant | 4 Comments

Mike Allen Takes Capital Playbook To Dark Side

Posted on December 18, 2013 by Campaign Outsider

Fact #1 (via Adweek): Politico’s Allbritton Buys Capital New York The subscription approach to news is getting a significant boost, with Politico owner Robert Allbritton buying Capital New York with an eye on applying Politico’s business model to the online news site. Allbritton plans … Continue reading →

Posted in Uncategorized | Tagged Adweek, Capital New York, Capital Playbook, Eric Wemple, Instagram, Mike Allen, Playbook, Politico, Robert Allbritton, Sneak ADtack, Washington Post, ZipFit Denim | Leave a comment

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment

Wired Magazine Also Journo-Listing To The Native Ad Side

Posted on August 10, 2013 by Campaign Outsider

As the hardtracking has previously noted, web publishers are increasingly employing journalists to create ads in sheep’s clothing, also known as native advertising. Now add Wired Magazine to the ranks of rank sell-outs. From Adweek (tip o’ the pixel to Taylor Wray) . … Continue reading →

Posted in Uncategorized | Tagged Adweek, Amplifi, Cisco, Conde Nast, Fiat, HuffPost Partner Studio, journo-listing, Marriott, native advertising, Onion Labs, Sneak ADtack, Taylor Wray, Wired Magazine | 2 Comments

ESPN:The Magazine Now Sports Sponsored Content

Posted on May 5, 2013 by Campaign Outsider

The brand journalnaut continues to accelerate with this latest innovation by ESPN: The Magazine (via Adweek). ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser’s logo Branded content has gotten plenty of attention as it’s taken off online … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand journalism, brand journalnaut, Chad Millman, Coors, ESPN the Magazine, Miller, Sneak ADtack, sponsored content | Leave a comment

Dr. Ads Does The Cher-ing Thing

Posted on May 7, 2012 by Campaign Outsider

Originally posted on the Newer! Improveder! Sneak ADtack!

Posted in Uncategorized | Tagged Adweek, Cher, Donald Wildmon, Dr. Ads, Sneak ADtack | 1 Comment