- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: Sponsored Stories
Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous
Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →
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Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant
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Mark Zuckerberg Thinks You’re A Faceshnook
Facebook CEO Mark (Data) Suckahberg has just sunk his talons deeper into your digital carcass. New York Times piece (via the Boston Globe): Critics probably won’t like Facebook’s policy SAN FRANCISCO — Facebook pressed ahead Friday with changes to its privacy … Continue reading →
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Tagged Boston Globe, FaceShnook, FTC, Mark DataSuckahberg, Mark Zuckerberg, New York Times, Privacy policies, Red Lobster, Robert Pinsky, Sneak ADtack, Sponsored Stories
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Facebook, Twitter Dump Display Ads For Sponsored Posts
The Problem: Virtually no one on (especially) Facebook and (also) Twitter wants to engage in commercial activity while engaging with their social media circles. The Solution: Make the ads not ads, but social media content. Via Poynter: As Facebook and Twitter … Continue reading →
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Tagged Brave Noose World, Facebook, Poynter, Sponsored Stories, Twitter
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FaceSnookered: “Featured Stories” Are Just Ads in Sheep’s Clothing
In its endless efforts at misdirection, Facebook has turned its “Sponsored Stories” in your news feed (Sneak ADtack! Disclosure Index: 7 out of 10) into “Featured Stories” (Sneak ADtack! Disclosure Index: 1 out of 10). From Advertising Age: Facebook Looks to … Continue reading →
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Tagged Advertising Age, Facehook, featured stories, Sneak ADtack, Sponsored Stories, Two-Facedbook
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Do You Know About Facebook’s ‘Sponsored Stories’?
The hardworking staff aren’t big Facebookers, so maybe we’re the only ones who missed this (via MediaPost): Facebook ads often incorporate a social element, letting users see what actions their friends have taken in connection with an advertiser or ad, such … Continue reading →