Tag Archives: Amazon

Amazon Delivers News Packages to Compliant Media Outlets

Posted on May 26, 2020 by Campaign Outsider

Call it Prime-ing the news pump. In the runup to today’s annual shareholder meeting, Amazon has tried to disinfect its COVID-battered image with a video produced in the form of a news report and distributed to local TV stations around … Continue reading →

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South Boston’s 02210 Lands on Wall Street Journal’s ‘Rich Zips’

Posted on November 30, 2019 by Campaign Outsider

For the past several years, the hardworking staff has been largely disoriented by Boston’s Waterfront development. Every time we venture there, it seems three new high-rises have sprung up and three dozen parking spaces have disappeared. Still, we were a … Continue reading →

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WSJ’s Peggy Noodnik Writes Again (Amazon/Big Town Edition)

Posted on February 24, 2019 by Campaign Outsider

From our Peggy Noodnik desk Wall Street Journal columnist Peggy Noonan filed a totally clueless piece in yesterday’s edition about Amazon’s folding like origami in the face of predictable opposition to its proposed headquarters in the Queens neighborhood of Long Island … Continue reading →

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New York Times Goes Native with Russian Nesting Ads

Posted on August 15, 2016 by Campaign Outsider

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading →

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Round Midnight at the Global Worldwide Headquarters (Wishbone Ash Rockpalast ’76 Edition)

Posted on September 9, 2014 by Campaign Outsider

Let’s stipulate (as they say on Law & Order) that Andy Powell of Wishbone Ash was one helluva lead guitarist. Then let’s enjoy this Rockpalast Cologne gig in 1976 (especially Time Was and Blowin’ Free 59:40-1:14:18).     Channeling Amazon, … Continue reading →

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Hey, Jeff Bezos: Welcome to the Amazone!

Posted on August 11, 2014 by Campaign Outsider

For several months now, online giant Amazon has been leaning on publishing pygmy Hachette in order to exact more, well, tribute for its bookselling. Improbably, Hachette has fought back, taking a hatchet to the Beast of Bezos. From Deadline Hollywood: Grisham, … Continue reading →

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Ask Dr. Ads: What’s Up With The ‘Reform Government Surveillance’ Ad?

Posted on December 10, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I don’t read the New York Times much (I’m a Washington Post kind of guy), but I happened upon Monday’s edition and here’s … Continue reading →

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FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

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NYT Book Reviewer Deconstructs Tsarnaev Brothers’ Social Media Narrative

Posted on April 25, 2013 by Campaign Outsider

Michiko Kakutani, the New York Times’ intrepid book reviewer, had a front-page piece in  Wednesday’s edition detailing the digital doings of Tamerlan and Dzhokhar Tsarnaev. Unraveling Boston Suspects’ Online Lives, Link by Link It is America’s first fully interactive national … Continue reading →

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Whitey Wars In Local Dailies

Posted on April 10, 2013 by Campaign Outsider

From our Dueling Excerpts desk For the past three days, the Boston Herald has been excerpting columnist Howie Carr’s new book Rifleman: The Untold Story of Stevie Flemmi, Whitey Bulger’s Partner. (The hardreading staff suspects that lots of the book is … Continue reading →

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