Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past three years.
Namely, that native advertising – those ads in sheep’s clothing that are designed as a spoonful of sugar to make the marketing go down . . . in a most delightful way – is a cancer on the news media.
Cover story (print edition) . . .
Read the rest at Sneak Adtack.