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Tag Archives: FishbowlNY
Confessions of a Journo-Sneak
As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading
Posted in Uncategorized
Tagged "Confessions", Digiday, FishbowlNY, native advertising, Sneak ADtack, The Daily Beast
2 Comments
Journalism Is the Second-Worst Job? Hah! Advertisers Are the Least Trusted!
Good news! Journalists are moving up in the professional world! Via MediaBistro’s FishbowlNY: Newspaper Reporter Now Only Second Worst Career Good news, newspaper reporters of the nation, your job is now only the second worst career choice a person could make. … Continue reading
Posted in Uncategorized
Tagged Advertising Age, CareerCast, FishbowlNY, GfK, Graham Chapman, hucksters, journalists, lumberjack, MediaBistro, Monty Python, The Data Issue, top 200 jobs
4 Comments
WSJ Makes ‘Faustian Pact’ with Native Advertising
Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading
Mike Tyson Gets a NYT Op-Ed Piece, but Michael Vick Gets Attacked? Huh?
From our Whiskey Tango Foxtrot desk So, wait . . . Mike Tyson has his own op-ed piece in the New York Times on Saturday in which he gets to natter about overcoming drug and alcohol addiction through his “incredible … Continue reading
Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron
The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading
Posted in Uncategorized
Tagged advertorials, American Ground: Unbuilding the World Trace Center, Ethical Acts in Journalism, FishbowlNY, iMediaEthics.org, Joe Hagan, Miranda Walker, native advertising, New York Daily News, New York Observer, Rhonda Roland Shearer, Sneak ADtack, The Atlantic, William Langewiesche
2 Comments
The Sneak in Review: Sponsored Content Ads ‘n’ Ends
Once around the park, James, and don’t spare the horses. The ‘Dawn’ of a New Documentary Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is … Continue reading
Magazine Cover o’ the Week (Hedge Fund Myth Edition)
Every Friday, Bloomberg Businessweek arrives – unbidden – at the hardworking staff’s doorstep. (We’re guessing it’s an offshoot of our Wall Street Journal home subscription.) Regardless, Bloomberg Businessweek has consistently interesting covers. Current issue (tip o’ the pixel to FishbowlNY): … Continue reading
Posted in Uncategorized
Tagged Bloomberg Businessweek, FishbowlNY, Hedge Fund Myth, Wall Street Journal
8 Comments
AOL Pimps Out Patch To Disney
The Disney-Industrial Complex debuts its animated feature Planes next month. So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise. From MediaBistro’s FishbowlNY: Latest Patch Site is Hyper-Fictitious And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch … Continue reading
On Native Advertising, BuzzFeed Schools While Google Scolds
Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading
Campaign Outsider 