Tag Archives: Sneak ADtack

Pepsi Puts Its Commercial and a Movie Into the Same Can

Kyrie Irving is Pepsi’s choice of a new generation of ads. And New York Times culture reporter Sopan Deb has been on the Boston Celtics star like Brown on Williamson for weeks now. Start with this piece last month. ‘Uncle … Continue reading

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WSJ Print Advertising Touts WSJ-Produced Native Advertising

From the Russian Nesting Ads desk at Sneak Adtack This week the Wall Street Journal started running tag-team ads in its print edition that direct readers to digital ads created by the paper’s in-house native advertising shop. This quarter-page ad, for … Continue reading

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The Grey Lady Moneti$es Yet Another of Her Journalists

As the hardworking staff has diligently chronicled, the New York Times is turning itself into a full-service, well, service. Travel agency, tchotchke shop, conference center – you name it, the Times will do it. For money, of course. Now comes the … Continue reading

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The Native Advertisers Are Restless

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading

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More Ru$$ian Nesting Ads From the Grey Lady

In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as … Continue reading

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Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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New York Times Goes Native with Russian Nesting Ads

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading

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AP Says Yes, Economist Says No to Stealth Marketing

Two major news organizations have come to a split decision about whether to run ads in sheep’s clothing. From Brendan James’s piece in the International Business Times: Associated Press Rolls Out Native Advertising Network The Associated Press might look like … Continue reading

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The Weekly Standard Pimps Out Its Cover and Writers – Again!

This is getting to be a habit, no? As the hardworking staff has repeatedly noted, The Weekly Standard has lately become a marketing chippy for its owner Philip Anschutz, who also owns Xanterra Parks & Resorts. As we wrote earlier: … Continue reading

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Correction: Union-Busting Front Group Didn’t Hijack Jackie Robinson’s Photo – Just His Image

As the hardtracking staff [at Sneak Adtack] noted yesterday, corporate gunsel Rick Berman’s stealth non-profit, Center for Union Facts, has been running this ad lately in the Weekly Standard. That raised a couple of questions for us, one of which … Continue reading

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