-
Click to subscribe to RSS
Tag Archives: Sneak ADtack
Google Cloud Reigns in New York Times Edvertising Mashup
It started out routinely enough with this New York Times Past Tense California special section last month. It’s a fascinating pictorial journey through the Times California archives, but then comes the money (screen)shot on page 2. Okay, … Continue reading
New York Times Ventures Into New Adver-Whatever Frontier
Over the past several years, the hardworking staff – and our kissin’ cousins at Sneak Adtack – have chronicled the Grey Lady’s opening the kimono to advertorials and edvertorials from marketers hither and yon. Still, we weren’t sure what to … Continue reading
Posted in Uncategorized
Tagged advertorial, Crush, edvertorial, Generation G, Grey Lady, native advertising, New York Times, Sneak ADtack, Tia
3 Comments
Student ‘Social Influencers’ Earn an F in Disclosure
From our kissin’ cousins at Sneak Adtack College students have always been natural-born marketers. Among their friends, they toss off more winners and losers than a race course tout. But increasingly, they’re touting for dollars, as Claire Ballentine’s piece noted the … Continue reading
Posted in Uncategorized
Tagged 5-Hour Energy, Alana Clark, Apple TV, AT&T, Claire Ballentine, Donna Wertalik, Elizabeth Gabriel, Federal Trade Commission, Gary Sanchez, gone over like the metric system, New York Times, New York Yankees, Noah Lamfers, Pamplin College of Business, Riddle & Bloom, Samsung Galaxy, Sneak ADtack, Victoria's Secret Pink, Virginia Tech
Leave a comment
Pepsi Puts Its Commercial and a Movie Into the Same Can
Kyrie Irving is Pepsi’s choice of a new generation of ads. And New York Times culture reporter Sopan Deb has been on the Boston Celtics star like Brown on Williamson for weeks now. Start with this piece last month. ‘Uncle … Continue reading
Posted in Uncategorized
Tagged Boston Celtics, Brands&Films, cinemad, Harlem, Kyrie Irving, Lackawanna Railroad, like Brown on Williamson, Lil Rei Howery, Marion Murray Gorsch, Nick Kroll, Pepsi, Rucker Park, Sneak ADtack, Sopan Deb, The Great Train Robbery, Thomas Edison, Tiffany Haddish, Uncle Drew, Uncle Drew: Flat Earth Round Ball
Leave a comment
WSJ Print Advertising Touts WSJ-Produced Native Advertising
From the Russian Nesting Ads desk at Sneak Adtack This week the Wall Street Journal started running tag-team ads in its print edition that direct readers to digital ads created by the paper’s in-house native advertising shop. This quarter-page ad, for … Continue reading
Posted in Uncategorized
Tagged Axios, Cole Haan, Fitch Group, ICSC, International Council of Shopping Centers, J Crew, Lands' End, Neiman Marcus, New York Times, Russian nesting ads, Scott Galloway, Sears, Sneak ADtack, State of the Cuisinart Marketing, Talbots, The Four, The Retail Implosion, Wall Street Journal, WSJ Custom Studios, WSJ.
Leave a comment
The Grey Lady Moneti$es Yet Another of Her Journalists
As the hardworking staff has diligently chronicled, the New York Times is turning itself into a full-service, well, service. Travel agency, tchotchke shop, conference center – you name it, the Times will do it. For money, of course. Now comes the … Continue reading
The Native Advertisers Are Restless
Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading
Posted in Uncategorized
Tagged Campaign Outsider, Contently, CUNY, Jack Marshall, Joe Lazauskas, Joe Mandese, Lukas I. Alpert, MediaDailyNews, MediaPost, NiemanLab, Radius Global Market Research, second-wave stealth marketing, Sneak 2.0, Sneak ADtack, Tow-Knight Center, Wall Street Journal
Leave a comment
More Ru$$ian Nesting Ads From the Grey Lady
In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as … Continue reading
Campaign Outsider 