Tag Archives: Sneak ADtack

Student ‘Social Influencers’ Earn an F in Disclosure

From our kissin’ cousins at Sneak Adtack College students have always been natural-born marketers. Among their friends, they toss off more winners and losers than a race course tout. But increasingly, they’re touting for dollars, as Claire Ballentine’s piece noted the … Continue reading

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These Stealth Ads Are Literally the Pits

This is the post our kissin’ cousin Sneak Adtack was born for. From Ng Huiwen’s piece in The Strait Times: No sweat: Japanese company sells advertising space on women’s armpits Looking to promote your brand? No sweat. A Japanese advertising company has … Continue reading

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Pepsi Puts Its Commercial and a Movie Into the Same Can

Kyrie Irving is Pepsi’s choice of a new generation of ads. And New York Times culture reporter Sopan Deb has been on the Boston Celtics star like Brown on Williamson for weeks now. Start with this piece last month. ‘Uncle … Continue reading

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WSJ Print Advertising Touts WSJ-Produced Native Advertising

From the Russian Nesting Ads desk at Sneak Adtack This week the Wall Street Journal started running tag-team ads in its print edition that direct readers to digital ads created by the paper’s in-house native advertising shop. This quarter-page ad, for … Continue reading

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The Grey Lady Moneti$es Yet Another of Her Journalists

As the hardworking staff has diligently chronicled, the New York Times is turning itself into a full-service, well, service. Travel agency, tchotchke shop, conference center – you name it, the Times will do it. For money, of course. Now comes the … Continue reading

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The Native Advertisers Are Restless

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading

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More Ru$$ian Nesting Ads From the Grey Lady

In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as … Continue reading

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Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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New York Times Goes Native with Russian Nesting Ads

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading

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AP Says Yes, Economist Says No to Stealth Marketing

Two major news organizations have come to a split decision about whether to run ads in sheep’s clothing. From Brendan James’s piece in the International Business Times: Associated Press Rolls Out Native Advertising Network The Associated Press might look like … Continue reading

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