The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks.
So, the missing links.
The New Yorker Goes Native
In January, when the Atlantic ran sponsored content on behalf of Scientology, the media world went apoplectic. Last month, when the New Yorker began experimenting with sponsored content, no one made a peep. Times have changed.
Like many publishers before it — from the digital kids at Gawker and BuzzFeed to the more traditional types at the Atlantic to Forbes — the New Yorker has begun running content on behalf of brands. But unlike those who set the stage a year or so ago, there has been little fanfare around that fact that one of the most prestigious publications in print has gone native.
From Ad Age:
An Emerging Trend in Sponsored Content?
Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers — such as Mashable and Mental Floss — are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.
Also from Ad Age . . .
Read the rest at Sneak Adtack.