Tag Archives: advertorials

The Sneak in Review: Native (Advertising) Intelligence

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron

The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , | 2 Comments

FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment