Tag Archives: FTC

Blogola Goes Big-Time in Mainstream Media

Posted on December 6, 2017 by Campaign Outsider

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading →

Posted in Uncategorized | Tagged blogola, blogolanaut, Business Insider, Design Lab, Entrepreneur, Fast Company, Federal Trade Commission, Forbes, FTC, Honda, Huffington Post, HuffPost, Inc., Jason Feifer, John Biggs, Jon Christian, Lord & Taylor, Mario Ruiz, Mashable, pay-for-bray, TechCrunch, The Outline, Varun Satyam | Leave a comment

FTC Cracks Down on Native Advertising

Posted on December 28, 2015 by Campaign Outsider

Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids … Continue reading →

Posted in Uncategorized | Tagged Business Insider Intelligence Unit, Evan, EvanTubeHD, Federal Trade Commission, FTC, FTC Undersecretary of Optometry, Kristi Ellis, native advertising, Native Advertising: A Guide for Businesses, New York Times, persistent identifiers, Promoted Stories, Sneak ADtack, WWD, YouTube Kids | Leave a comment

Head-Scratching Ad o’ the Day (California Chrome Edition)

Posted on July 2, 2014 by Campaign Outsider

From our 25 Days Late, $50,000 Dollars Short desk Two years ago Skechers USA got caught shortchanging consumers with deceptive advertising. From a 2012 Federal Trade Commission press release: Skechers Will Pay $40 Million to Settle FTC Charges That It … Continue reading →

Posted in Uncategorized | Tagged Belmont Stakes, California Chrome, CBS News, Double Crown, ESPN, Federal Trade Commission, FTC, Huffington Post, LAANE, New York Times, Peter Dreier, Resistance Runner, Shape-ups, Skechers USA, Tone-up shoes, Toners, Triple Crown | 2 Comments

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Posted on December 24, 2013 by Campaign Outsider

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant | 4 Comments

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

Mark Zuckerberg Thinks You’re A Faceshnook

Posted on November 17, 2013 by Campaign Outsider

Facebook CEO Mark (Data) Suckahberg has just sunk his talons deeper into your digital carcass. New York Times piece (via the Boston Globe): Critics probably won’t like Facebook’s policy SAN FRANCISCO — Facebook pressed ahead Friday with changes to its privacy … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, FaceShnook, FTC, Mark DataSuckahberg, Mark Zuckerberg, New York Times, Privacy policies, Red Lobster, Robert Pinsky, Sneak ADtack, Sponsored Stories | 2 Comments

The Sneak in Review: Branded Content Lightning Round

Posted on October 28, 2013 by Campaign Outsider

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading →

Posted in Uncategorized | Tagged Advertising Self-Regulatory Council, Associated Pres, Buzzfeed, Council of Better Business Bureaus, David Spiegel, Facebook like, FTC, Gawker, Google, Hearst, Jon Leibowitz, National Advertising Division, native ads, NetNewsCheck, New York Times, Online Association, shared endorsements, Sneak ADtack, sponsored content, Washington Post. Ad Age, WashPo | Leave a comment

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

Posted in Uncategorized | Tagged Ad Age, advertorials, Amazon, Digiday, Federal Trade Commission, FTC, Jeff Bezos, Mashable, Mental Floss, native advertising, paidContent, promoted tweets, Sneak ADtack, sponsored content, The New Yorker, Washington Post | Leave a comment

Oh, What An Untangled Web We’ll Weave?

Posted on August 12, 2013 by Campaign Outsider

The Internet, we’re told, wants information to be free. It also wants information to be free of government regulation. And so far it largely has been, thanks to promises of self-policing by web publishers. But both the industry and the … Continue reading →

Posted in Uncategorized | Tagged Ad Choices, Apple Safari, cookie-blocking default option, Direct Marketing Association, Do Not Track, FTC, Gooogle Chrome, Internet ads, Mozilla Firefox, Sneak ADtack, Wall Street Journal, Youradchoices.com | Leave a comment

FTC’s Stealth-Ad Warning Not Strong Enough

Posted on June 27, 2013 by Campaign Outsider

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading →

Posted in Uncategorized | Tagged AOL, APM, Bing, FTC, Google, Marketplace, Mary Engle, Mediaite, MediaPost, New York Times, search engines, Sneak ADtack, sponsored content, White House Down, Yahoo | 2 Comments