Tag Archives: Mashable

Blogola Goes Big-Time in Mainstream Media

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading

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Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

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FTC To Go Negative On Native Advertising?

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading

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Facebook Giveth, And Facebook Taketh Away

From our In Your Facebook! desk More two steps forward, one step (Face)back action. Via Mashable: Facebook Changes Privacy Controls, Forces Users to be Searchable Facebook is rolling out new privacy controls Wednesday morning, while also taking away the option for you … Continue reading

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Rachel Maddow Jumps The Zuccotti Park

MSNBC’s Rachel Maddow is usually pretty scrupulous about her facts, but last night she blatantly misled her audience in a segment that highlighted Occupy Wall Street’s improbable ad campaign: Occupy Wall Street still showing no signs of slowing down, the … Continue reading

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Occupy Gayle King/ESPN/Fox News

Occupy Wall Street is about to occupy ad time on New York cable networks. Via Mashable: [Occupy Wall Street supporters] chipped in more than $6,000 to a crowdfunding campaign that will put a video of protesters explaining their objectives in … Continue reading

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