Tag Archives: Mashable

Blogola Goes Big-Time in Mainstream Media

Posted on December 6, 2017 by Campaign Outsider

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading →

Posted in Uncategorized | Tagged blogola, blogolanaut, Business Insider, Design Lab, Entrepreneur, Fast Company, Federal Trade Commission, Forbes, FTC, Honda, Huffington Post, HuffPost, Inc., Jason Feifer, John Biggs, Jon Christian, Lord & Taylor, Mario Ruiz, Mashable, pay-for-bray, TechCrunch, The Outline, Varun Satyam | Leave a comment

Native Is the New Bleak

Posted on September 23, 2014 by Campaign Outsider

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading →

Posted in Uncategorized | Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing | Leave a comment

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Posted on December 24, 2013 by Campaign Outsider

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant | 4 Comments

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

Posted in Uncategorized | Tagged Ad Age, advertorials, Amazon, Digiday, Federal Trade Commission, FTC, Jeff Bezos, Mashable, Mental Floss, native advertising, paidContent, promoted tweets, Sneak ADtack, sponsored content, The New Yorker, Washington Post | Leave a comment

Facebook Giveth, And Facebook Taketh Away

Posted on December 13, 2012 by Campaign Outsider

From our In Your Facebook! desk More two steps forward, one step (Face)back action. Via Mashable: Facebook Changes Privacy Controls, Forces Users to be Searchable Facebook is rolling out new privacy controls Wednesday morning, while also taking away the option for you … Continue reading →

Posted in Uncategorized | Tagged Activity Log, Facebook, Mashable, New York Times, online search, Open Graph, privacy controls, Reuters, Sneak ADtack | Leave a comment

Rachel Maddow Jumps The Zuccotti Park

Posted on November 8, 2011 by Campaign Outsider

MSNBC’s Rachel Maddow is usually pretty scrupulous about her facts, but last night she blatantly misled her audience in a segment that highlighted Occupy Wall Street’s improbable ad campaign: Occupy Wall Street still showing no signs of slowing down, the … Continue reading →

Posted in Uncategorized | Tagged ad campaign, Mashable, MSNBC, Occupy Wall Street, Rachel Maddow | Leave a comment

Occupy Gayle King/ESPN/Fox News

Posted on November 7, 2011 by Campaign Outsider

Occupy Wall Street is about to occupy ad time on New York cable networks. Via Mashable: [Occupy Wall Street supporters] chipped in more than $6,000 to a crowdfunding campaign that will put a video of protesters explaining their objectives in … Continue reading →

Posted in Uncategorized | Tagged Bloomberg Business TV, ESPN, Fox News, Gayle King, Mashable, Occupy Wall Street | 1 Comment