Tag Archives: Digiday

Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

The Grey Lady Goes All the (Native) Way

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | 1 Comment

Confessions of a Journo-Sneak

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading

Posted in Uncategorized | Tagged , , , , , | 2 Comments

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments

Fallon Gone (Native Advertising Edition)

Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night icon. From Digiday: GE takes a … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment