Tag Archives: Digiday

Native Advertising Report: Bad News/Worse News Edition

Posted on September 6, 2016 by Campaign Outsider

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading →

Posted in Uncategorized | Tagged 23 Stories by Condé Nast, Buzzfeed, Cincinnati magazine, Conde Nast, Digiday, Digital News Revenue, FIPP, Folio, Forbes, Greg Dool, Joe Mandese, Marshall McLuhan, Max Willens, MediaDailyNews, MediaPost, MediaRadar, Mediasiah, native advertising, Native Advertising Institute, New York Times, Pew Research, Polar, Sneak ADtack, State of the News Media 2016, T Brand Studio, The Atlantic, The Medium Is the Massage, Time Inc. | Leave a comment

WSJ Follows NYT Into VR

Posted on February 22, 2016 by Campaign Outsider

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content? Clear … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality, Wall Street Journal, WSJ. | Leave a comment

Grey Lady Goes All the Way with Native Ads

Posted on December 21, 2015 by Campaign Outsider

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality | Leave a comment

The Times (New York and Financial) They Are A Changin’

Posted on September 30, 2015 by Campaign Outsider

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading →

Posted in Uncategorized | Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance | Leave a comment

The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

Posted on July 14, 2015 by Campaign Outsider

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading →

Posted in Uncategorized | Tagged Citi, Digiday, enigma machine, Harvey Weinstein, New York Times, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, T Brand Studio, The Imitation Game, The Progress Makers | Leave a comment

The Grey Lady Goes All the (Native) Way

Posted on November 20, 2014 by Campaign Outsider

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading →

Posted in Uncategorized | Tagged Capital New York, Digiday, Joseph Lichterman, Justin Ellis, Meredith Kopit Levien, Netflix, New York Times, NiemanLab, Shell, Sneak ADtack, T Brand Studio, Thomson Reuters, White Flag of Old Journalism | 1 Comment

Confessions of a Journo-Sneak

Posted on August 28, 2014 by Campaign Outsider

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading →

Posted in Uncategorized | Tagged "Confessions", Digiday, FishbowlNY, native advertising, Sneak ADtack, The Daily Beast | 2 Comments

Even Stealth Marketers Don’t Trust Native Ads

Posted on July 11, 2014 by Campaign Outsider

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading →

Posted in Uncategorized | Tagged A Crisis of Confidence: The State of Content Marketing Measurement, branded content, Contently, Digiday, DMR, MediaPost, native advertising, Sneak ADtack, TripleLift | 2 Comments

Fallon Gone (Native Advertising Edition)

Posted on April 2, 2014 by Campaign Outsider

Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night icon. From Digiday: GE takes a … Continue reading →

Posted in Uncategorized | Tagged Digiday, executive director of global brand marketing, GE, GE Fallonventions, iHead, Jimmy Fallon, Linda Boff, NBC, Sneak ADtack, The Tonight Show | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment