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Tag Archives: paidContent
FTC To Go Negative On Native Advertising?
The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →
Two Views Of The Washington Post’s Sponsored Views
The Washington Post has gone native (advertising). From the Wall Street Journal: Washington Post Opens Online Opinion Pages to Sponsored Content The Washington Post said on Wednesday that it would let special-interest groups and others buy space on online opinion pages … Continue reading →
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Tagged 10000 Words, Buzzfeed, CTIA, MediaBistro, native advertising, paidContent, Sneak ADtack, sponsored views, Vice Media, Wall Street Journal, Washington Post
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WordPress To Go Native (Advertising)?
The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth. Now it’s the hardtracking staff’s turn. From paidContent: Where WordPress is headed: Longform content, curation and maybe even native ads … Continue reading →
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Tagged Campaign Outsider, Don't Look a Gift Host in the Mouth, Federal Trade Commission, FTC, paidContent, Sneak ADtack, Twitter, Wordpress
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Getting Restless About Native Advertising
Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading →
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Tagged Andrew Sullivan, Buzzfeed, Fark, featured partner, forbes.com, native advertising, paidContent, Scientology, Sneak ADtack, sponsored content, The Atlantic
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Arianna’s Adventures In Bizarro World
Earlier this year the hardworking staff noted that two Democratic Party apparatchiks – Peter Daou and James Boyce – had filed a lawsuit against Arianna Huffington, accusing the Blogeteria Queen of stealing the idea for the Huffington Post from them back … Continue reading →
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Tagged Arianna Huffington, Bizarro World, Blogeteria Queen, Huffington Post, James Boyce, paidContent, Peter Daou, Playboy, Vanity Fair
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Campaign Outsider 