Tag Archives: Federal Trade Commission

Student ‘Social Influencers’ Earn an F in Disclosure

Posted on September 5, 2018 by Campaign Outsider

From our kissin’ cousins at Sneak Adtack College students have always been natural-born marketers. Among their friends, they toss off more winners and losers than a race course tout. But increasingly, they’re touting for dollars, as Claire Ballentine’s piece noted the … Continue reading →

Posted in Uncategorized | Tagged 5-Hour Energy, Alana Clark, Apple TV, AT&T, Claire Ballentine, Donna Wertalik, Elizabeth Gabriel, Federal Trade Commission, Gary Sanchez, gone over like the metric system, New York Times, New York Yankees, Noah Lamfers, Pamplin College of Business, Riddle & Bloom, Samsung Galaxy, Sneak ADtack, Victoria's Secret Pink, Virginia Tech | Leave a comment

Blogola Goes Big-Time in Mainstream Media

Posted on December 6, 2017 by Campaign Outsider

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading →

Posted in Uncategorized | Tagged blogola, blogolanaut, Business Insider, Design Lab, Entrepreneur, Fast Company, Federal Trade Commission, Forbes, FTC, Honda, Huffington Post, HuffPost, Inc., Jason Feifer, John Biggs, Jon Christian, Lord & Taylor, Mario Ruiz, Mashable, pay-for-bray, TechCrunch, The Outline, Varun Satyam | Leave a comment

Instagram Fesses Up to Instascamming Users

Posted on June 21, 2017 by Campaign Outsider

Turns out it’s not a pretty picture at Instagram. The wholly owned subsidiary of Facebook (a bargain at $1 billion five years ago) is the mobile equivalent of three-ad monte, allowing sponsored posts to masquerade as genuine content. As Gavin … Continue reading →

Posted in Uncategorized | Tagged ads in Instaclothing, bot-licked, Facebook, Federal Trade Commission, Gavin O'Malley, Instagram, Instagram influencers, Instascams, Kurt Wagner, Mediakix, MediaPost, New York Times, Re/code, Sapna Maheshwari, three-ad monte | Leave a comment

FTC Cracks Down on Native Advertising

Posted on December 28, 2015 by Campaign Outsider

Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids … Continue reading →

Posted in Uncategorized | Tagged Business Insider Intelligence Unit, Evan, EvanTubeHD, Federal Trade Commission, FTC, FTC Undersecretary of Optometry, Kristi Ellis, native advertising, Native Advertising: A Guide for Businesses, New York Times, persistent identifiers, Promoted Stories, Sneak ADtack, WWD, YouTube Kids | Leave a comment

Head-Scratching Ad o’ the Day (California Chrome Edition)

Posted on July 2, 2014 by Campaign Outsider

From our 25 Days Late, $50,000 Dollars Short desk Two years ago Skechers USA got caught shortchanging consumers with deceptive advertising. From a 2012 Federal Trade Commission press release: Skechers Will Pay $40 Million to Settle FTC Charges That It … Continue reading →

Posted in Uncategorized | Tagged Belmont Stakes, California Chrome, CBS News, Double Crown, ESPN, Federal Trade Commission, FTC, Huffington Post, LAANE, New York Times, Peter Dreier, Resistance Runner, Shape-ups, Skechers USA, Tone-up shoes, Toners, Triple Crown | 2 Comments

The Sneak in Review: Native (Advertising) Intelligence

Posted on January 18, 2014 by Campaign Outsider

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading →

Posted in Uncategorized | Tagged Adrienne LaFrance, ads 'n' ends, advertorials, Better Business Bureau, Center for Science in the Public Interest, Federal Trade Commission, MediaPost, National Advertising Division, native advertising, New York Times, P.J. Bednarski, Shape, Shape Water Boosters, Sneak ADtack, sponsored content, Talented Goose, The Awl, Water works! | Leave a comment

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

Posted in Uncategorized | Tagged Ad Age, advertorials, Amazon, Digiday, Federal Trade Commission, FTC, Jeff Bezos, Mashable, Mental Floss, native advertising, paidContent, promoted tweets, Sneak ADtack, sponsored content, The New Yorker, Washington Post | Leave a comment

WordPress To Go Native (Advertising)?

Posted on March 13, 2013 by Campaign Outsider

The hardworking staff at Campaign Outsider has long chronicled the vagaries of WordPress in a series themed Don’t Look a Gift Host in the Mouth. Now it’s the hardtracking staff’s turn. From paidContent: Where WordPress is headed: Longform content, curation and maybe even native ads … Continue reading →

Posted in Uncategorized | Tagged Campaign Outsider, Don't Look a Gift Host in the Mouth, Federal Trade Commission, FTC, paidContent, Sneak ADtack, Twitter, Wordpress | Leave a comment