Tag Archives: Unilever

The Sneak in Review: The Future of Native Advertising Is . . .

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading

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Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading

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