Tag Archives: Dove

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Posted on December 24, 2013 by Campaign Outsider

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped  Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →

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Endless Dove

Posted on July 1, 2010 by Campaign Outsider

The please-make-them-stop Dove Campaign for Real Damage Control (as chronicled by the hardworking staff here and here) continued on Wednesday, this installment via The Week: Dove’s ‘Real Beauty’ campaign: Hypocritical? The soap brand earned praise for ads featuring curvy women … Continue reading →

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Dove’s Campaign For Real Damage Control

Posted on June 30, 2010 by Campaign Outsider

As the hardworking staff noted on Monday, New York magazine’s The Cut blog reported that Dove had run this ad on Craigslist seeking “real” models for the next installment of the beauty-product makers “Campaign for Real Beauty:” DOVE “REAL WOMEN” … Continue reading →

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Dove Casting Call A Real Beauty

Posted on June 29, 2010 by Campaign Outsider

Headline on New York magazine’s The Cut blog: Dove Seeks Women With ‘Flawless Skin’ and ‘No Scars’ for Its Next Real Beauty Campaign Lede: Dove placed an ad on Craigslist Friday evening seeking non-models for its next “Real Beauty” campaign, … Continue reading →

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