Tag Archives: New York Observer

Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron

The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading

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Saddest Headline Ever: Journalists Take Refuge In The World Of Branded Content

From our Over to the Dark Side desk New York Observer reporter Kara Bloomgarden-Smoke chronicles the increasing migration of journalists to the stealth marketing industry: Journalists Take Refuge in the World of Branded Content Until December, Melissa Lafsky Wall was the editor of Newsweek’s … Continue reading

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The Winter Of Our This Content

Branded content – the packaging of marketing material as editorial or entertainment content – is all the rage these days, although no one’s very angry about it. From Advertising Age: Solving the Content Creation Conundrum More Spending Is Flowing Toward Content … Continue reading

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More Doggy Ado: Dems Stroking Dogs Against Romney

The New York Observer’s Politicker blog is leading the pack in coverage of Mitt Romney’s Walk of Seamus™. First it had this scoop last month, as the hardworking staff has noted: Did Mitt Romney’s Dog Seek Asylum In Canada? Mitt … Continue reading

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New York Observer Has A Personal Problem

Lede from a New York Observer piece on a personnel shift at the New York Times: New York Times reporter Sarah Maslin Nir has announced the end of her Metro section nightlife column, The Nocturnalist. “This is our final column,” Ms. Nir … Continue reading

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To No Trump

Awkwarddd! Seems Jared Kushner, publisher of the snarkerazzi New York Observer, is Donald Trump’s son-in-law (via Ivanka), which snarkerazzi website Gawker has been eager to point out. Pouty fathead Donald Trump is a tailor-made character for the New York Observer, which purports to … Continue reading

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A Gay Old Time

Jason Gay has always been a good read – from his days as media critic for the New York Observer to his current sports gig at the Wall Street Journal. On Monday, he ran this sporting tribute to totally gone … Continue reading

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The Big Town Broadsheet Bakeoff

From a Monday New York Times front-page Business piece headlined, “Wall Street Journal Aims to Win Over The Times’s Local Audience:” In an attempt to eat into The [New York] Times’s mass-market audience and lure away some of its luxury … Continue reading

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NYT Paterson Shoe Finally Drops

So after all the hoopla – • From a New York Observer reporter’s tweet a week and a half ago (“anyone hearing about NYT bombshell on Paterson? Heard big, damanging [sic] story comin [sic]. been working for weeks, but still … Continue reading

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