Tag Archives: custom content

Ad Age Wants It Both Ways On Stealth Marketing

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading

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BuzzFeed Makes Branded Content Even Sneakier

From our Native Advertising Goes Ever More Native desk  Lately the hardtracking staff has tried to be on branded content like Brown on Williamson, but as fast as we can write them up, the journo-marketing complex has gotten more, well, complex. Among … Continue reading

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