Tag Archives: Meredith Kopit Levien

NYT Uses Its Journalists Offline, Then Abuses Them Online

Posted on August 24, 2018 by Campaign Outsider

As the hardworking staff noted yesterday, the New York Times is increasingly turning its journalists into arm candy for revenue-enhancing commercial ventures, from Times Journey duty to high-powered busine$$ forums. Meanwhile, the Times has stripped its homepage of their bylines. … Continue reading →

Posted in Uncategorized | Tagged Alexandra Bruell, Arthur O. Sulzberger Jr., Athens Democracy Forum, Dean Baquet, Elisabeth Bumiller, Joe Kahn, Maureen Dowd, Meredith Kopit Levien, Michael Calderone, New York Times, Nicholas Kristof, Op-It Girl, Paul Farhi, Politico Morning Media, Richard Deitsch, Scott Heller, Times Journeys, Wall Street Journal, Walter Shapiro, Washington Post, Wesley Lowery | 2 Comments

Is the New York Times Pimping Out Its Major Journalists?

Posted on August 23, 2018 by Campaign Outsider

As our kissin’ cousins at Sneak Adtack noted the other day, the New York Times has been using its journalists as arm candy at a rapidly accelerating pace. The Washington Post’s Paul Farhi pointed out last year that Times Journeys excursions … Continue reading →

Posted in Uncategorized | Tagged Alexandra Bruell, Arthur O. Sulzberger Jr., Dean Baquet, Elisabeth Bumiller, Maureen Dowd, Meredith Kopit Levien, New York Times, Nicholas Kristof, Op-It Girl, Paul Farhi, Scott Heller, Times Journeys, Wall Street Journal, Washington Post | 1 Comment

WSJ Follows NYT Into VR

Posted on February 22, 2016 by Campaign Outsider

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content? Clear … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality, Wall Street Journal, WSJ. | Leave a comment

Grey Lady Goes All the Way with Native Ads

Posted on December 21, 2015 by Campaign Outsider

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality | Leave a comment

The Grey Lady Goes All the (Native) Way

Posted on November 20, 2014 by Campaign Outsider

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading →

Posted in Uncategorized | Tagged Capital New York, Digiday, Joseph Lichterman, Justin Ellis, Meredith Kopit Levien, Netflix, New York Times, NiemanLab, Shell, Sneak ADtack, T Brand Studio, Thomson Reuters, White Flag of Old Journalism | 1 Comment

Stealth Marketing Triple Crown: Win, Place(ment), and Show

Posted on May 21, 2014 by Campaign Outsider

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading →

Posted in Uncategorized | Tagged 24: Live Another Day, Advertising Age, Affirmed, American Idol, AT&T, Belmont Stakes, Ben Silverman, branded entertainment, California Chrome, Dunder Mifflin, Electus, Falling Water, Fox, Frank Lloyd Wright, GM, Harley-Davidson, Internet Week, Jack Bauer Project, Jill Abramson, Madison & Vine, Mark-Hans Richer, Meredith Kopit Levien, Mitch Kanner, native advertising, NBC Entertainment, New York Times, OMMA Native, Oprah Winfrey Show, Pontiac, Scott Donaton, Sneak ADtack, Staples, The Office, Top 10 Product Placements of the Last 10 Years, Triple Crown, Two Degrees Ventures | 1 Comment

Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

Posted on December 20, 2013 by Campaign Outsider

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Arthur Sulzberger Jr., content studio, Margaret Sullivan, Mark Thompson, Meredith Kopit Levien, native advertising, Native Advertising Summit, New York Times, Public Editor, Public Editor's Journal, Sharethrough, Sneak ADtack, Twitter | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment