Tag Archives: native advertising

Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

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FTC Cracks Down on Native Advertising

Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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Public Editor Spanks NYT Over Native Ads

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues. And Sullivan’s latest post is especially diligent. As Print Fades, Part 4: Native Advertising … Continue reading

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Pinterest Goes Native for a Little Pin Money

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post. From BostInno‘s Rebecca Strong: Pinterest is Getting More Ads but You Might Have Trouble Spotting Them Advertisers’ posts may … Continue reading

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Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

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Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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Confessions of a Journo-Sneak

As the hardtracking staff has previously noted, journalists have been two-time losers in the native advertising dodge. They’re either 1) bypassed by their publications (a good thing in our estimation, a bad thing in their bank accounts), or 2) hired … Continue reading

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Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading

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