Tag Archives: native advertising

New York Times Ventures Into New Adver-Whatever Frontier

Posted on November 12, 2018 by Campaign Outsider

Over the past several years, the hardworking staff – and our kissin’ cousins at Sneak Adtack – have chronicled the Grey Lady’s opening the kimono to advertorials and edvertorials from marketers hither and yon. Still, we weren’t sure what to … Continue reading →

Posted in Uncategorized | Tagged advertorial, Crush, edvertorial, Generation G, Grey Lady, native advertising, New York Times, Sneak ADtack, Tia | 3 Comments

The Grey Lady Opens the Kimono All the Way

Posted on July 10, 2017 by Campaign Outsider

As the hard tracking staff at Sneak Adtack has dutifully noted, the New York Times is increasingly blurring the line between advertising and editorial. Especially prevalent are the Russian nesting ads the Times has developed – advertising in the print … Continue reading →

Posted in Uncategorized | Tagged Andrew Seaman, Arthur O. Sulzberger Jr., Campaign Outsider, Charles Duhigg, Columbia Journalism Review, Dean Baquet, Elisabeth Bumiller, Grey Lady, Half Moon Bay, Jeff Gerth, native advertising, New Work Summit, New York Times, New York Times Conferences, Nicholas Kristof, NYT Live, Paul Farhi, Ray Dalio, Reuters, Russian nesting ads, shenadigans, Society of Professional Journalists, State of the Cuisinart, T Brand Studio, Times Journeys, Times Store, Washington Post | 4 Comments

Native Advertising Report: Bad News/Worse News Edition

Posted on September 6, 2016 by Campaign Outsider

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading →

Posted in Uncategorized | Tagged 23 Stories by Condé Nast, Buzzfeed, Cincinnati magazine, Conde Nast, Digiday, Digital News Revenue, FIPP, Folio, Forbes, Greg Dool, Joe Mandese, Marshall McLuhan, Max Willens, MediaDailyNews, MediaPost, MediaRadar, Mediasiah, native advertising, Native Advertising Institute, New York Times, Pew Research, Polar, Sneak ADtack, State of the News Media 2016, T Brand Studio, The Atlantic, The Medium Is the Massage, Time Inc. | Leave a comment

WSJ Follows NYT Into VR

Posted on February 22, 2016 by Campaign Outsider

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content? Clear … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality, Wall Street Journal, WSJ. | Leave a comment

FTC Cracks Down on Native Advertising

Posted on December 28, 2015 by Campaign Outsider

Lately, the Federal Trade Commission has been acting all kinds of feisty. First it busted two app developers for using “persistent identifiers” to collect kids’ information for targeted advertising. The FTC has also fielded two complaint about the YouTube Kids … Continue reading →

Posted in Uncategorized | Tagged Business Insider Intelligence Unit, Evan, EvanTubeHD, Federal Trade Commission, FTC, FTC Undersecretary of Optometry, Kristi Ellis, native advertising, Native Advertising: A Guide for Businesses, New York Times, persistent identifiers, Promoted Stories, Sneak ADtack, WWD, YouTube Kids | Leave a comment

Grey Lady Goes All the Way with Native Ads

Posted on December 21, 2015 by Campaign Outsider

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality | Leave a comment

Public Editor Spanks NYT Over Native Ads

Posted on November 16, 2015 by Campaign Outsider

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues. And Sullivan’s latest post is especially diligent. As Print Fades, Part 4: Native Advertising … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Cole Haan, From Our Advertisers, Margaret Sullivan, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Sneak ADtack, Stories From Our Advertisers | Leave a comment

Pinterest Goes Native for a Little Pin Money

Posted on January 7, 2015 by Campaign Outsider

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post. From BostInno‘s Rebecca Strong: Pinterest is Getting More Ads but You Might Have Trouble Spotting Them Advertisers’ posts may … Continue reading →

Posted in Uncategorized | Tagged ABC Family, BostInno, Dana Shank, Expedia, Gap, General Mills, holy grail, Kraft, Kraft Foods, Lululemon, native advertising, Nestle, New York Times, Pinterest, promoted pins, Rebecca Strong, Sneak ADtack | Leave a comment

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Native Is the New Bleak

Posted on September 23, 2014 by Campaign Outsider

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading →

Posted in Uncategorized | Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing | Leave a comment