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Tag Archives: Ad Age
Ads ‘n’ Ends From the New York Times (CYA Edition)
The hardworking staff is always interested in the issue advocacy/corporate image ads that appear in major U.S. newspapers, most especially the New York Times, which functions as sort of the community bulletin board for corporate America. The thing is, though, … Continue reading →
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Tagged Ad Age, Bloomberg, Carolyn Weirick, Chipotle, Coca-Cola of New England, exvertisements, FDA, heat-not-burn cigarettes, I-Quit-Ordinary Smoking, IQOS, J&J, James Twitchell, Jef Feeley, Jessica Wohl, Johnson & Johnson, Lisa Rapaport, Margaret Cronin Fisk, New York Times, Philip Morris International, Reuters, Sarah Favot, talc cancer case, U.S. Food and Drug Administration
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NYT to Run New ‘Truth Has a Voice’ Ad During Golden Globes
The New York Times is continuing its year-long Truth campaign with this spot on Sunday’s Golden Globes broadcast, spotlighting its coverage of sexual harassers from Weinstein to O’Reilly to dozens more. According to Ad Age reporter Ann-Christine Diaz, “[the] … Continue reading →
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Tagged Academy Awards, Ad Age, Ann-Christine Diaz, Bill O'Reilly, Golden Globes, Harvey Weinstein, New York Times, Truth campaign
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Welcome to the 2016 Billion-Dollar Digital Adlection
If the 2004 presidential campaign was the Internet Election, and the 2008 campaign was the Social Media Election, and the 2012 campaign was the Twitter Election, then the 2016 presidential campaign is the Digital Ad Election. From USA Today: TV, … Continue reading →
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Tagged 2015-2016 Political Advertising Outlook, Ad Age, Borrell Associates, David Carr, digital ads, Donald Trump, Dustup 2016, Felicia Greiff, GDP of Iceland, Here & Now, Howard Dean, Internet Election, Issie Lapowsky, Jeb Bush, New York Times, NPR, Pew Research Center, Robin Young, Social Media Election, The Guardian, TV commercials, Twitter election, USA Today, Wired
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Oxymoron o’ the Day (#FashionTruth Edition)
The hardworking staff always enjoys reading the New York Times Thursday Styles section because it’s so, well, Times-ish. Exhibit Umpteen from yesterday’s edition: Ooookay. We’re happy for you. But what really caught our eye was this full-page ad for ModCloth. … Continue reading →
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Tagged #FashionTruth, Ad Age, Dr. Jart Premium Firming Mask, Go-Girl Marketing, ModCloth, New York Times, pinkwashing, Susan G. Koger, Thursday Styles
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NYT Ad Dopeslaps NYT
From our Late to the Pot Party desk This full-page ad opposing marijuana legalization appeared in Saturday’s New York Times: Unusually, it also criticized the Times coverage of the issue. (As you might recall, if you’re not too … Continue reading →
Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous
Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →
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Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant
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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!
Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →
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Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal
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Ask Dr. Ads: What’s Up With ‘The Kims’ Ad For MailOnline?
Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I was reading Ad Age the other day and I came across this MailOnline.com ad: And here’s the Times Square billboard, via In-A-Gist . . . … Continue reading →
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Tagged Ad Age, Ask Dr. Ads, In-A-Gist, Kim Jong Un, Kim Kardashian, Mail Online, MailOnline, Sexiest Man Alive, The Kims, The Onion, Times Square
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Ad Age Wants It Both Ways On Stealth Marketing
Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →
FTC To Go Negative On Native Advertising?
The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →
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