Tag Archives: branded content

Native Is the New Bleak

Posted on September 23, 2014 by Campaign Outsider

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading →

Posted in Uncategorized | Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing | Leave a comment

Even Stealth Marketers Don’t Trust Native Ads

Posted on July 11, 2014 by Campaign Outsider

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading →

Posted in Uncategorized | Tagged A Crisis of Confidence: The State of Content Marketing Measurement, branded content, Contently, Digiday, DMR, MediaPost, native advertising, Sneak ADtack, TripleLift | 2 Comments

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Posted on April 25, 2014 by Campaign Outsider

One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading →

Posted in Uncategorized | Tagged All Twitter, Android, Associated Press, Barbie, branded content, Campaign for a Commercial Free Childhood, Common Core, iOS, iPod, Josh Golin, Life Savers, MediaBistro, MoPub, Mug Root Beer, NBC, New York, New York State Education Department, New York Times, Nike, Pearson, Product placement, Sneak ADtack, standardized tests, stealth marketing, The Tonight Show, Tom Dunn, Twitter, Wall Street Journal, Washington Post | 2 Comments

Washington Post Opens the Kimono for Stealth Marketers

Posted on March 4, 2014 by Campaign Outsider

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →

Posted in Uncategorized | Tagged Ad Innovations, Adweek, brand journalism, branded content, drop the veil, Idea Lab, Kevin Gentzel, native ads, native advertising, New York Times, Philip Marlowe, PhRMA, Sneak ADtack, sponsored posts, The Big Sleep, Washington Post, WP BrandConnect | Leave a comment

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment

Harper’s Puts The Accent On Bazaar For Branded Content

Posted on October 17, 2013 by Campaign Outsider

Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading →

Posted in Uncategorized | Tagged #TheList, branded content, Casual Edit Day, Harper's Bazaar, Hearst, New York Times, Sneak ADtack, stealth marketing | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

New York Times Catches Up (Sort Of) To Sneak Adtack

Posted on April 9, 2013 by Campaign Outsider

For months now the hardtracking staff at Sneak Adtack has been on sponsored content like Brown on Williamson. Now the New York Times has jumped on the brandwagon. Sponsors Now Pay for Online Articles, Not Just Ads Articles in a series on Mashable.com … Continue reading →

Posted in Uncategorized | Tagged All the steno that's fit to print, Andrew Sullivan, branded content, jumped on the brandwagon, like Brown on Williamson, native advertising, New York Times, Sneak ADtack, sponsored content, Stockholm-syndrome ad columnist Stuart Elliott, The Dish, Timesniks | 1 Comment

Here’s How You Handle Sponsored Content

Posted on March 21, 2013 by Campaign Outsider

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading →

Posted in Uncategorized | Tagged ads in sheep's clothing, branded content, Business Week, Buzzfeed, Jim Romenesko, Lee Walczak Award, National Press Club, native advertising, Sneak ADtack, sponsored content, TheAtlantic.com | Leave a comment