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Tag Archives: branded content
Native Is the New Bleak
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading
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Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing
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Even Stealth Marketers Don’t Trust Native Ads
The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading
Harper’s Puts The Accent On Bazaar For Branded Content
Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading
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Tagged #TheList, branded content, Casual Edit Day, Harper's Bazaar, Hearst, New York Times, Sneak ADtack, stealth marketing
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Here’s How You Handle Sponsored Content
The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading