Tag Archives: Contently

The Native Advertisers Are Restless

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments

Journalists Screwed Twice by Native Advertisers

So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment