Tag Archives: Contently

The Native Advertisers Are Restless

Posted on December 15, 2016 by Campaign Outsider

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading →

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Even Stealth Marketers Don’t Trust Native Ads

Posted on July 11, 2014 by Campaign Outsider

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading →

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Journalists Screwed Twice by Native Advertisers

Posted on January 14, 2014 by Campaign Outsider

So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading →

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