Tag Archives: Margaret Sullivan

New York Times Goes Native with Russian Nesting Ads

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading

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WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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Public Editor Spanks NYT Over Native Ads

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues. And Sullivan’s latest post is especially diligent. As Print Fades, Part 4: Native Advertising … Continue reading

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The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

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Quote o’ the Day (NYT Anonymouse Edition)

The (ab)use of anonymous quotes by the New York Times is closely followed not only by the Times Public Editor Margaret Sullivan, but also by former New York Sun managing editor Ira Stoll at his SmarterTimes blog. Neither of them, however, … Continue reading

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Quote o’ the Day (Kiddie Spa Edition)

From our Late to the Mani-Pedi Party desk In her year-end blog post, 17 Hopes and Dreams for The Times in the New Year, New York Times Public Editor Margaret Sullivan lists this as #17: “More absurd Styles trend stories. Long … Continue reading

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Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading

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NYT Hires Bloomberg Pariah Michael Forsythe. Quid Pro Quo, Yes?

So Bloomberg News reporter Michael Forsythe, who leaked a big story last fall to the New York Times about Bloomberg News spiking his report about corruption among China’s political leaders, gets fired by Bloomberg News and then hired by the Times. Pay … Continue reading

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Did Michael Bloomberg Pay For A NYT Ad Praising Michael Bloomberg?

Saturday’s New York Times featured this full-page hagiographic ad about outgoing New York mayor Michael Bloomberg, courtesy of “Appreciative New Yorkers.” Turns out Appreciative New Yorkers don’t really exist, as the irrepressible Dr. Ads documented here. So who paid for … Continue reading

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