Tag Archives: Margaret Sullivan

New York Times Goes Native with Russian Nesting Ads

Posted on August 15, 2016 by Campaign Outsider

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample: … Continue reading →

Posted in Uncategorized | Tagged Amazon, Christie's, Citi, Delta, Loving Hearts, Margaret Sullivan, Mark Thompson, MTV, New York Times, Philips, Realizing a Dream, Reuters Institute Digital News Report, Russian nesting ads, schlimbesserung, Sneak ADtack, State of the Cuisinart Marketing, T Brand Studio, The Progress Makers, UBS, What It Takes to Be Human | Leave a comment

WSJ Follows NYT Into VR

Posted on February 22, 2016 by Campaign Outsider

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content? Clear … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality, Wall Street Journal, WSJ. | Leave a comment

Grey Lady Goes All the Way with Native Ads

Posted on December 21, 2015 by Campaign Outsider

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality | Leave a comment

Public Editor Spanks NYT Over Native Ads

Posted on November 16, 2015 by Campaign Outsider

New York Times Public Editor Margaret Sullivan has been admirably diligent about tracking the paper’s increased reliance on native advertising to boost its digital ad revenues. And Sullivan’s latest post is especially diligent. As Print Fades, Part 4: Native Advertising … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Cole Haan, From Our Advertisers, Margaret Sullivan, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Sneak ADtack, Stories From Our Advertisers | Leave a comment

The Times (New York and Financial) They Are A Changin’

Posted on September 30, 2015 by Campaign Outsider

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading →

Posted in Uncategorized | Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance | Leave a comment

Quote o’ the Day (NYT Anonymouse Edition)

Posted on March 13, 2015 by Campaign Outsider

The (ab)use of anonymous quotes by the New York Times is closely followed not only by the Times Public Editor Margaret Sullivan, but also by former New York Sun managing editor Ira Stoll at his SmarterTimes blog. Neither of them, however, … Continue reading →

Posted in Uncategorized | Tagged anonymice, anonymous quotes, classified emails, emails, Hillary Clinton, Ira Stoll, Margaret Sullivan, New York Sun, New York Times, Public Editor, Scott Shane, Secretary of State, Smarter Times | 1 Comment

Quote o’ the Day (Kiddie Spa Edition)

Posted on January 4, 2015 by Campaign Outsider

From our Late to the Mani-Pedi Party desk In her year-end blog post, 17 Hopes and Dreams for The Times in the New Year, New York Times Public Editor Margaret Sullivan lists this as #17: “More absurd Styles trend stories. Long … Continue reading →

Posted in Uncategorized | Tagged International Spa Association, Julie Turkewitz, Kari Ehresman, Lynne McNees, Makayla Ehresman, Margaret Sullivan, New York Times, Paige Ehresman, Public Editor, Seriously Spoiled Salon and Spa | 4 Comments

Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

Posted on May 5, 2014 by Campaign Outsider

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Dan Shaughnessy, Dodgers public relations director, dodgers.com, Inside Tucson Business, Ira Stoll, Jim Romenesko, Joe Jareck, John Henry, Los Angeles Dodgers, Margaret Sullivan, Mark Evans, New York Times, Sabrina Tavernise, Smarter Times, Sneak ADtack | 3 Comments

NYT Hires Bloomberg Pariah Michael Forsythe. Quid Pro Quo, Yes?

Posted on January 14, 2014 by Campaign Outsider

So Bloomberg News reporter Michael Forsythe, who leaked a big story last fall to the New York Times about Bloomberg News spiking his report about corruption among China’s political leaders, gets fired by Bloomberg News and then hired by the Times. Pay … Continue reading →

Posted in Uncategorized | Tagged Beijing, Bloomberg News, China, Margaret Sullivan, Michael Forsythe, New York Times, Public Editor, Shanghai | Leave a comment

Did Michael Bloomberg Pay For A NYT Ad Praising Michael Bloomberg?

Posted on December 22, 2013 by Campaign Outsider

Saturday’s New York Times featured this full-page hagiographic ad about outgoing New York mayor Michael Bloomberg, courtesy of “Appreciative New Yorkers.” Turns out Appreciative New Yorkers don’t really exist, as the irrepressible Dr. Ads documented here. So who paid for … Continue reading →

Posted in Uncategorized | Tagged Appreciative New Yorkers, Corporate Communications VP, Dr. Ads, Eileen Murphy, Margaret Sullivan, Michael Bloomberg, New York Times, Public Editor | 6 Comments