- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: stealth marketing
Harper’s Puts The Accent On Bazaar For Branded Content
Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading
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Tagged #TheList, branded content, Casual Edit Day, Harper's Bazaar, Hearst, New York Times, Sneak ADtack, stealth marketing
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Boston Herald’s ‘State Of The Arts’ Stealth Marketing
As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading