Tag Archives: stealth marketing

Harper’s Puts The Accent On Bazaar For Branded Content

Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading

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Ad Age Wants It Both Ways On Stealth Marketing

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading

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Boston Herald’s ‘State Of The Arts’ Stealth Marketing

As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading

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Barnes & (Not So) Noble

  As most of you (understandably) don’t know, the hardworking staff has been moonlighting for the past two months at another website, namely Sneak ADtack.com. We have two splendid collaborators in this enterprise: Liz White and Jess Kloss. And Jess has … Continue reading

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