Tag Archives: stealth marketing

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Posted on April 25, 2014 by Campaign Outsider

One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading →

Posted in Uncategorized | Tagged All Twitter, Android, Associated Press, Barbie, branded content, Campaign for a Commercial Free Childhood, Common Core, iOS, iPod, Josh Golin, Life Savers, MediaBistro, MoPub, Mug Root Beer, NBC, New York, New York State Education Department, New York Times, Nike, Pearson, Product placement, Sneak ADtack, standardized tests, stealth marketing, The Tonight Show, Tom Dunn, Twitter, Wall Street Journal, Washington Post | 2 Comments

Harper’s Puts The Accent On Bazaar For Branded Content

Posted on October 17, 2013 by Campaign Outsider

Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading →

Posted in Uncategorized | Tagged #TheList, branded content, Casual Edit Day, Harper's Bazaar, Hearst, New York Times, Sneak ADtack, stealth marketing | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

Boston Herald’s ‘State Of The Arts’ Stealth Marketing

Posted on June 26, 2013 by Campaign Outsider

As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading →

Posted in Uncategorized | Tagged Blog New World, Boston Herald, Cambridge Symphony Orchestra, Celebrity Series of Boston, Mara's Playlist, Sneak ADtack, State of the Arts, State of the Cuisinart, stealth marketing | Leave a comment

Barnes & (Not So) Noble

Posted on November 19, 2010 by Campaign Outsider

As most of you (understandably) don’t know, the hardworking staff has been moonlighting for the past two months at another website, namely Sneak ADtack.com. We have two splendid collaborators in this enterprise: Liz White and Jess Kloss. And Jess has … Continue reading →

Posted in Uncategorized | Tagged Barnes & Noble, Jess Kloss, Liz White, Nook Color, Sneak ADtack, stealth marketing | 1 Comment

Tag Archives: stealth marketing

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Harper’s Puts The Accent On Bazaar For Branded Content

Ad Age Wants It Both Ways On Stealth Marketing

Boston Herald’s ‘State Of The Arts’ Stealth Marketing

Barnes & (Not So) Noble

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