Tag Archives: Gawker

WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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Headline o’ the Day (Uber All Is Edition)

From Valley Wag (tip o’ the pixel to Politico Playbook): People Keep Getting Into Strangers’ Cars Because They Think It’s An Uber Backtrack story: Just because Uber’s motto is “Everyone’s private driver,” doesn’t mean every car is yours for the hailing. … Continue reading

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Time Inc. Writers: Be Advertiser Friendly – Or Else!

The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading

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Tru(th) in Advertising

Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times. Facing pages in the … Continue reading

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Apparently Michael Bloomberg Did NOT Pay for a NYT Ad Praising Michael Bloomberg

As you splendid readers of this thing might remember, last month the hardworking staff wondered about this full-page ad that ran – twice – in the New York Times.     What we wondered, specifically, was whether outgoing New York … Continue reading

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Gawker Channels Dr. Ads!

Snarknado website Gawker featured this item yesterday: New York Times Doesn’t Know Who Bought Strange Pro-Bloomberg Ad     Late last year, print readers of  The New York Times discovered a full-page color ad, signed by a group called “Appreciative New Yorkers,” touting … Continue reading

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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

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The Sneak in Review: Branded Content Lightning Round

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading

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NYT’s David Carr Catches Up To Sneak Adtack

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading

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