Tag Archives: Gawker

WSJ Follows NYT Into VR

Posted on February 22, 2016 by Campaign Outsider

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content? Clear … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality, Wall Street Journal, WSJ. | Leave a comment

Grey Lady Goes All the Way with Native Ads

Posted on December 21, 2015 by Campaign Outsider

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading →

Posted in Uncategorized | Tagged ballet dancers, Buzzfeed, Carol, Carol: Dearest..., Cate Blanchett, Citi, Cole Haan, Daniel Askill, Digiday, enigma machine, Frankenberg's, Frédéric Filloux, From Our Advertisers, Gawker, Harvey Weinstein, Margaret Sullivan, Meredith Kopit Levien, Monday Note, native advertising, Netflix, New York Times, Orange Is the New Black, Public Editor, Rooney Mara, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, Stories From Our Advertisers, T Brand Studio, Take Flight, The Atlantic, The Imitation Game, The Media Briefing, The Progress Makers, The Weinstein Company, virtual reality | Leave a comment

Headline o’ the Day (Uber All Is Edition)

Posted on August 20, 2014 by Campaign Outsider

From Valley Wag (tip o’ the pixel to Politico Playbook): People Keep Getting Into Strangers’ Cars Because They Think It’s An Uber Backtrack story: Just because Uber’s motto is “Everyone’s private driver,” doesn’t mean every car is yours for the hailing. … Continue reading →

Posted in Uncategorized | Tagged Ashwin Deshmukh, Gawker, Lyft, Politico Playbook, Uber, Valley Wag, Williamsburg | 3 Comments

Time Inc. Writers: Be Advertiser Friendly – Or Else!

Posted on August 19, 2014 by Campaign Outsider

The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading →

Posted in Uncategorized | Tagged Anthony Napoli, CEO Joe Ripp, Gawker, Henry Luce, Italian fascism, Newspaper Guild, Sneak ADtack, Sports Illustrated, Time Inc. | 4 Comments

Tru(th) in Advertising

Posted on May 14, 2014 by Campaign Outsider

Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times. Facing pages in the … Continue reading →

Posted in Uncategorized | Tagged deadline.com, Dominos, Fake-Off, Friends of the People, Gawker, Hair Jacked, How to Be a Grown Up, Impractical Jokers, Jokers (Wild), Kabuki, Local News, Motor City Masters, Our Pizza Sucks, The Carbonaro Effect, truTV, Way Out West | Leave a comment

Apparently Michael Bloomberg Did NOT Pay for a NYT Ad Praising Michael Bloomberg

Posted on January 22, 2014 by Campaign Outsider

As you splendid readers of this thing might remember, last month the hardworking staff wondered about this full-page ad that ran – twice – in the New York Times. What we wondered, specifically, was whether outgoing New York … Continue reading →

Posted in Uncategorized | Tagged Appreciative New Yorkers, Gawker, Henry Hudson, Michael Bloomberg, New York Times, Snarker | Leave a comment

Gawker Channels Dr. Ads!

Posted on January 16, 2014 by Campaign Outsider

Snarknado website Gawker featured this item yesterday: New York Times Doesn’t Know Who Bought Strange Pro-Bloomberg Ad Late last year, print readers of The New York Times discovered a full-page color ad, signed by a group called “Appreciative New Yorkers,” touting … Continue reading →

Posted in Uncategorized | Tagged Appreciative New Yorkers, Bloomberg Businessweek, Fox News, Gabriel Shermen, Gawker, J.K. Trotter, Michael Bloomberg, New York City, New York Times, Roger Ailes, Snarknado website, Times Book Review, Zev Chafets | Leave a comment

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment

The Sneak in Review: Branded Content Lightning Round

Posted on October 28, 2013 by Campaign Outsider

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading →

Posted in Uncategorized | Tagged Advertising Self-Regulatory Council, Associated Pres, Buzzfeed, Council of Better Business Bureaus, David Spiegel, Facebook like, FTC, Gawker, Google, Hearst, Jon Leibowitz, National Advertising Division, native ads, NetNewsCheck, New York Times, Online Association, shared endorsements, Sneak ADtack, sponsored content, Washington Post. Ad Age, WashPo | Leave a comment

NYT’s David Carr Catches Up To Sneak Adtack

Posted on September 17, 2013 by Campaign Outsider

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading →

Posted in Uncategorized | Tagged banner ad, Buzzfeed, David Carr, Gawker, Joe McCambley, native advertising, New York Times, Sneak ADtack, The Atlantic, The New Yorker, The Wonderfactory | Leave a comment