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Monthly Archives: October 2012
It’s Good To Live In A Two-Daily Town (Circulation Disputation Edition)
There’s no bigger story for the local dailies than their circulation figures, and, boy, do the two tell different tales today. Boston Herald: Herald sees readership spike The reach of the Boston Herald is greater than ever before as the … Continue reading
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Tagged Audit Bureau of Circulations, Boston Globe, Boston Herald, circulaton figures, IGTLTDT
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It’s Good To Live In A Two-Daily Town (Scott Brown ‘Certainly’ Dodges Final Debate With Elizabeth Warren)
Yesterday Scott Brown (R-I’ll Only Debate Hurricane Sandy) cancelled his fourth and final debate with challenger Elizabeth Warren (D-Hurricane Liz), after saying that “the two candidates will ‘certainly’ have the debate before Election Day, if not Tuesday, then later in … Continue reading
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Tagged Boston Globe, Boston Herald, debate, Elizabeth Warren, Scott Brown
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Buster Posey Is The New Derek Jeter
From Peter Abraham’s piece in Tuesday’s Boston Globe: Buster Posey the catch-all to success of Giants He handled bat, and the pitchers DETROIT — Buster Posey hugged Sergio Romo, because catchers are supposed to hug their pitchers when they win … Continue reading
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Tagged Boston Globe, Buster Posey, Derek Jeter, New York Times, Peter Abraham, San Francisco Giants, World Series
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State-of-the-Cuisinart Marketing (III): Mercedes-Benz Drives Content At The Atlantic
From our Native Advertising desk Advertising Age is on the branded content beat like Brown on Williamson. Exhibit A: Native Advertising: Media Savior or Just the New Custom Campaign? Publishers and Marketers Seek Solutions Beyond the Traditional Display Ads If you’re having … Continue reading
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Tagged Advertising Age, Mercedes-Benz, native advertising, Sneak ADtack, The Atlantic
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It’s Good To Live In A Two-Daily Town (Brown/Warren Debate And Ditch)
So the fourth and final debate between Sen. Scott Brown (R-I’ll Only Debate Sandy) and challenger Elizabeth Warren (D-Okay Then) is officially off. But, as usual, the local dailies have very different versions of the debatement . . . Read … Continue reading
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Tagged Boston Globe, Boston Herald, Elizabeth Warren, Sandy, Scott Brown, Senate debate
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That’s Just So Mean! (Elizabeth Warren Frowny-Face Edition)
Massachusetts Sen. Scott Brown (R-I’ll Only Debate Sandy) has a new TV spot that compares-and-contrasts his record with challenger Elizabeth Warren’s. Not surprisingly, the spot features the Most Unflattering Photo of Elizabeth Warren Ever: Hey – all’s fair in … Continue reading
Campaign Confidential: Online Tracking In The Presidential Race
We all know about third-party political groups, exemplified by Super PACs and other independent organizations, that spend big money to influence election outcomes. Now say hello to third-party information resellers, who data-mine campaign websites to target potential voters . . . … Continue reading
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Tagged online tracking, Sneak ADtack, Super PACs, third-party information resellers
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It’s Good To Live In A Two-Daily Town (Globe Wins The Senate Endorsement Bakeoff)
As old friend Dan Kennedy noted yesterday at Media Nation, the Boston Globe has published a smashmouth endorsement of Elizabeth Warren for U.S. Senate that tunes up Scott Brown pretty good. In Senate, Warren would lead where Brown has fallen short Ted Kennedy has been dead … Continue reading
‘Break Up The Giants!’
The hardworking staff, which grew up in New York during the ’50s, never hated the Giants for moving to San Francisco in 1957. We outsourced that to our relatives in Queens, the same way we let our cousins in Brooklyn … Continue reading
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Tagged Detroit Tigers, NLCS, NLDS, San Francisco Chronicle, San Francisco Giants, World Serious
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Campaign Outsider 