The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content.
But here’s the exception that proves the rule.
Daily News Secretary Earns Kudos for Handling of Newspaper’s Advertorials
Rhonda Roland Shearer, publisher and editor-in-chief of iMediaEthics.org, has announced the inaugural winners of the site’s Ethical Acts in Journalism Awards. The goal, this year and beyond, is to highlight worthy behind-the-scenes actions by editors and administrative employees.
All six 2013 winners are impressive, but the one that caught FishbowlNY’s eye is New York Daily News confidential secretary Miranda Walker. iMediaEthics went to her after they got no response from the paper’s advertising department about the lack of proper labeling of advertorial content . . .
But they did get a response from Walker . . .
Read the rest at Sneak Adtack.
POSTSCRIPT: You may remember Rhonda Roland Shearer from her 2002 rumpus with Atlantic magazine writer/author William Langewiesche over his book American Ground: Unbuilding the World Trade Center. As Joe Hagan wrote in the New York Observer at the time, “Ms. Shearer, a 48-year-old artist and the widow of the Harvard paleontologist Stephen Jay Gould, is on a personal crusade to debunk Mr. Langewiesche’s reportage, derail his Pulitzer hopes, and see the book recalled and destroyed.”
Whether that dustup enhances or erodes Shearer’s Media Ethics credibility we’ll leave for you to decide.