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Tag Archives: Blurred Lines: Advertising or Content
Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous
Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →
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Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant
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4 Comments
Our 2013 ‘State of the Cuisinart Marketing’ Address
Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →
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Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post
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3 Comments
Campaign Outsider 