Tag Archives: BlackBerry

BlackBerry Plays the Huffington Card

Posted on June 17, 2014 by Campaign Outsider

BlackBerry’s Long Goodbye has now reached the Third Stage of Loss and Grief. Bargaining. From Monday’s New York Times: Handy link to BlackBerry.com/leaders. Good. Now, can we all agree that Arianna Huffington is the Leader of Last Resort? … Continue reading →

Posted in Uncategorized | Tagged Arianna Huffington, bargaining, BlackBerry, Julie Axelrod, Leader of Last Resort, Leaders, The 5 Stages of Loss and Grief | 4 Comments

Native Advertising Isn’t All That Viral? No Matter – It’s Still Dangerous

Posted on December 24, 2013 by Campaign Outsider

Smart piece in Adweek about the virality of native advertising. Native Advertising Wasn’t Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped Are we so sure that all this sponsored content is worth the trouble? Native advertising … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, American Express Open, BlackBerry, Blurred Lines: Advertising or Content, Bob Garfield, Buzzfeed, Cracked, Dove, Evolution, FTC, Google Chrome, Harper Collins, Jean-Claude Van Damme, Kobe Bryant, Lionel Messi, Mashable, native advertising, Ogilvy Toronto, Real Beauty Sketches, Sharethrough, Sneak ADtack, Sponsored Stories, Turkish Airlines, Unilever, virality, Volvo, wannabe ad consultant | 4 Comments

Ask Dr. Ads: What’s Up With BlackBerry’s ‘Department of Defense’ Ads

Posted on December 5, 2013 by Campaign Outsider

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I’m reading the New York Times the other day and what do I see but this full-page ad: Wait – BlackBerry? Gold … Continue reading →

Posted in Uncategorized | Tagged Apple, Ask Dr. Ads, BGR, BlackBerry, Chuck Hagel, CrackBerry, Fox Business, John Chen, Kantar Wordpanel ComTech, national security, New York Times, Samsung, US Department of Defense | 4 Comments

Blackberry Still Whistling Past The Adyard

Posted on November 21, 2013 by Campaign Outsider

Blackberry reminds us of Sidney Falco in Sweet Smell of Success when J.J. Hunsecker tells him, “You’re dead, son. Get yourself buried.” (1:35) Blackberry ads in Wednesday’s New York Times: Remain in power? Seriously? Rest in peace is more like … Continue reading →

Posted in Uncategorized | Tagged BlackBerry, J.J. Hunsecker, New York Times, remain in power, rest in peace, Sidney Falco, Sweet Smell of Success, Whistling Past the Adyard | Leave a comment

New York Mayor Bill de Blasiad

Posted on November 7, 2013 by Campaign Outsider

No sooner was Bill de Blasio elected mayor of New York than he was adlected in the New York Times. Blackberry (the Joe Lhota of smartphones) ran this spread in Wednesday’s edition. That’s the very definition of whistling past … Continue reading →

Posted in Uncategorized | Tagged adlected, Bill de Blasiad, Bill de Blasio, BlackBerry, Joe Lhota, Johnnie Walker, Keep Walking, New York Mayor, New York Times | 1 Comment

Smart smartphone marketing

Posted on December 15, 2009 by Campaign Outsider

Let the wild smartphone rumpus begin. Google has just jumped into the pool, launching its own branded cellphone, Nexus One, after leasing its Android smartphone technology to no less than 32 wireless carriers – Verizon, Sprint, and T-Mobile among them. … Continue reading →

Posted in Uncategorized | Tagged BlackBerry, Google, iPhone, Nexus One | 6 Comments