Tag Archives: Native Advertising Summit

Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment