Tag Archives: Native Advertising Summit

Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

Posted on December 20, 2013 by Campaign Outsider

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Arthur Sulzberger Jr., content studio, Margaret Sullivan, Mark Thompson, Meredith Kopit Levien, native advertising, Native Advertising Summit, New York Times, Public Editor, Public Editor's Journal, Sharethrough, Sneak ADtack, Twitter | 4 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment

Tag Archives: Native Advertising Summit

Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

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