Tag Archives: Mark Thompson

New York Times Goes Native with Russian Nesting Ads

Posted on August 15, 2016 by Campaign Outsider

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample: … Continue reading →

Posted in Uncategorized | Tagged Amazon, Christie's, Citi, Delta, Loving Hearts, Margaret Sullivan, Mark Thompson, MTV, New York Times, Philips, Realizing a Dream, Reuters Institute Digital News Report, Russian nesting ads, schlimbesserung, Sneak ADtack, State of the Cuisinart Marketing, T Brand Studio, The Progress Makers, UBS, What It Takes to Be Human | Leave a comment

Good Grey Lady Opens the Kimono: NYT Must Monetimes Itself

Posted on October 9, 2015 by Campaign Outsider

Yesterday’s New York Times reported that today’s New York Times Company is all about show me the monetize! The New York Times Company Outlines a Strategy to Double Its Digital Revenue The New York Times Company released a strategy memo … Continue reading →

Posted in Uncategorized | Tagged Dean Baquet, Good Grey Lady, Manny Fernandez, Mark Thompson, monetimes itself, New York Times, Peter Baker, Ravi Somaiya, Times Insider | 1 Comment

Did Native Advertising Croak NYT Executive Editor Jill Abramson?

Posted on May 15, 2014 by Campaign Outsider

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading →

Posted in Uncategorized | Tagged Arthur Sulzberger Jr., bossy, chinstrokerati, Dean Baquet, Forbes, Jill Abramson, Mark Thompson, MediaPost, native advertising, New York Times, Sneak ADtack, Times digital, Wired Business Conference | 2 Comments

Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’

Posted on December 20, 2013 by Campaign Outsider

As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Arthur Sulzberger Jr., content studio, Margaret Sullivan, Mark Thompson, Meredith Kopit Levien, native advertising, Native Advertising Summit, New York Times, Public Editor, Public Editor's Journal, Sharethrough, Sneak ADtack, Twitter | 4 Comments

That’s Just So Awkward! (NYT CEO Snubs NYT Edition)

Posted on September 6, 2013 by Campaign Outsider

(Tip o’ the pixel to the Missus) Thursday’s New York Times featured this piece on page A8: Britain Will Look at Why BBC Severance Payments Exceeded Contract Terms LONDON — When it comes to the BBC and funding that is … Continue reading →

Posted in Uncategorized | Tagged BBC, BBC Trust, House of Commons, M.C. Escher, Mark Thompson, Milton, New York Times, Public Accounts Committee, severance payments, The Missus, William Wordsworth | 1 Comment

Boston Globe On The Block (Take One In The Local Dailies)

Posted on February 21, 2013 by Campaign Outsider

The hardreading staff usually restricts itself to the print editions of the local dailies, but we just couldn’t wait till morning for the bakeoff over the New York Times Co. plan to sell the Boston Globe. So . . . … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Boston Herald, Evercore Group, Howie Carr, It's Good to Live in a Two-Daily Town, Kevin Kamen, Lisa DeSisto, Mark Thompson, Marty Baron, New England Media Group, New York Times Co | Leave a comment

NYT Convicts BBC Host Jimmy Savile Of ‘Serial Child Molesting’

Posted on November 21, 2012 by Campaign Outsider

From Tuesday’s New York Times Business section: Clouds Lifting Over Murdoch, He’s Out to Buy Again News Corporation is starting to look like its old self again. The media conglomerate, which had been on its heels for more than a year … Continue reading →

Posted in Uncategorized | Tagged BBC, hacking scandal, Mark Thompson, New York Times, News Corp, Rupert Murdoch | Leave a comment

It’s Good To Live In A Two-Times Company Town (X Marks The Thompson Spot)

Posted on November 17, 2012 by Campaign Outsider

Friday’s New York Times featured what might be the first chime in the death knell of newly minted New York Times Company CEO Mark Thompson. Letter Raises Questions About When BBC Ex-Chief Learned of Abuse Cases A legal letter sent on behalf … Continue reading →

Posted in Uncategorized | Tagged BBC, Boston Globe, Jimmy Savile row, Mark Thompson, New York Times, New York Times Company, Newsnight | Leave a comment

It’s Good To Live In A Two-Daily Town (Herald Dogs Times On Jimmy Savile Row; Globe Just Dodges)

Posted on October 26, 2012 by Campaign Outsider

The Boston Herald has been on the BBC/Jimmy Savile scandal like Brown on Williamson, and today’s edition extends the drumbeat. Despite gaffe, Times’ Sulzberger gives Thompson vote of confidence New York Times Co. Chairman Arthur Sulzberger Jr., who has been acting as interim … Continue reading →

Posted in Uncategorized | Tagged BBC, Boston Globe, Boston Herald, IGTLTDT, Jimmy Savile, Mark Thompson, New York Times | Leave a comment

The BBC’s Russian Nesting Duels

Posted on October 24, 2012 by Campaign Outsider

The BBC is in a dither over its coverage of one of the Beeb’s own. Primer via the New York Times: Sexual Abuse Scandal Turns the Tables on BBC LONDON — The story seemed perfect for the British Broadcasting Corporation’s hard-hitting … Continue reading →

Posted in Uncategorized | Tagged BBC, Boston Herald, Frank Quaratiello, Jimmy Saville, Mark Thompson, New York Times, Newsnight, Panorama, Russian Nesting Duels, Wall Street Journal | 1 Comment