Prediction: Native Advertising Will Eat the Net

Well that didn’t take long, did it?

Via MediaPost:

Native Advertising Predicted To Dominate Digital In 2014

native-ad-in-fb-newsfeed-188Say goodbye to the stigma associated with native advertising.

Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting that native will take over digital channels in 2014.

“We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” lead analyst Doug Anmuth wrote in J.P. Morgan’s annual “Nothing But Net” report, released on Thursday.

(Read about the New York Times “official embrace” of native advertising here.)

More bad news . . .

Read the rest at Sneak Adtack.

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3 Responses to Prediction: Native Advertising Will Eat the Net

  1. Bill says:

    You can always find a prediction that predicts anything you want. Most such predictions turn out to be somewhat to entirely wrong. Too much so-called “news” these days consist of predictions, claims of what will happen next, what such-and-such really means, and similar intangibles. Actual reporting–the who, what, where, when–has fallen by the wayside, as it is so much easier and much more fun to be a crystal-ball gazer: no follow-up, no follow-through, no consequences, and no heavy lifting required on the writer’s part. Just kick back, connect a few dots or anecdotes, and you’re done with that assignment.

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