Say hello to yet another mainstream publisher that’s gone native (advertising).
From today’s New York Times:
A Message That Tries to Blend In
AS Madison Avenue continues debating the pros and cons of a hot trend in marketing known as native advertising — digital pitches styled to look like the editorial content of the publications in which they run — Vanity Fair magazine is voting “aye” by bringing out its first such effort, for Hennessy Cognac, that is to begin Friday on vanityfair.com.
The Vanity Fair effort, which is to last six weeks, is in
conjunction with a traditional ad campaign for Hennessy . . . The native ads on vanityfair.com will offer additional information about the campaign, which carries the theme “Never stop. Never settle” and asks, “What is your wild rabbit?” — an animal personifying a pursuit for success and achievement.
Here’s what the ad looks like . . .
Read the rest at Sneak Adtack.
Campaign Outsider 