Civilians Who Run Full-Page Ads in the New York Times (DumpTrumper Josh Tetrick Edition)

Latest in an endless series from our All Those Dollars and No Sense desk

When last we visited these precincts, a guy named Tom Blair ran a full-page four-color ad in the Times looking for the next Benjamin Franklin to run for president.

We wound up, of course, with Donald Trump.

Then again, Trump epitomizes Franklin’s statement that “We are all born ignorant, but one must work hard to remain stupid.” By that measure, Trump is just about the hardest-working man in politics.

Right on cue, a fellow named Josh Tetrick weighed in with this Times ad today.

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Body copy for the tsking impaired:

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Who is Josh Tetrick, you ask?

He’s the CEO of Hampton Creek, which makes vegan mayonnaise among other delicacies. According to a piece in Quartz, “Tetrick said he decided to write the letter and pay for the ad space because he felt it was his personal responsibility to speak up about an issue that has rubbed him the wrong way for months. He said he hoped it inspired others to speak up and start a dialogue with friends and colleagues.”

And how much did Tetrick pay for the ad space?

“A 2015 New York Times media kit (pdf) listed a Sunday nationwide full-pager at $193,171.”

That’s actually more than Trump himself has spent on advertising for the general election. But why get technical about it.

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Dead Blogging a Tour of Boston’s Public Garden

Well the Missus and I trundled downtown the other day to take a tour of the Public Garden and say, it was swell.

(The tours are conducted by members of the Friends of the Public Garden, who lead them every Tuesday and Thursday at 10 am and 4 pm. Meet at the Make Way for Ducklings statues.)

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Our excellent tour guides Shari and Leigh (I hope I got the spelling right) led us around the Garden’s “twenty-four acres of reclaimed land” – remember, it was once underwater before the Back Bay was filled in – and gave us any number of fun facts to know and tell.

• There’s another set of Make Way for Ducklings statues in Moscow (also sculpted by Nancy Schon), but Russian kids can’t sit on Mack and Quack and etc. So there.

• There are two redwood trees in the Public Garden, not to mention a rare Himalayan white birch.

• The Public Garden swans are not Romeo and Juliet – they’re Juliet and Julia. So all that sitting on the eggs in the fenced-off nesting area never produces any cygnets, since there’s no male to fertilize the eggs. But it seems sort of right in the first state to legalize same-sex marriage.

• The “beautiful angel monument and fountain honoring George Robert White, one of Boston’s greatest benefactors” will soon be bubbling again.

• The Friends of the Public Garden raise over $1 million every year.

Here’s their 40th Anniversary video.



We highly recommend that you stroll through the Public Garden as often as possible.

But you should definitely take a tour as well.

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This Ad for Internet Domain Extensions Totally .Sucks

Who knew?

From the June 27 edition of Advertising Age:

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Right-hand page:

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Nowhere does it say who paid for this two-page spread, but presumably it’s Vox Populi, the outfit that manages the registry and charges $2500 a year for each domain. According to Bloomberg Technology, brand protection company “[has] filed a complaint with the European Commission, saying Vox Populi had created a ‘predatory pricing model’ in a ‘blatant attempt to extort revenues from brand owners.’”

From all appearances, however, the registry – and Vox Populi – are still going strong. How badly that sucks depends, we suppose, on whose Vox is being gored.

(Sorry – couldn’t resist.)

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Excellent! Boston Gets Wall Street Journal $eal of Approval!

Rejoice, Hubniks!

New York media machers think we’ve finally come to our senses. (Or is that census?)

Exhibit A: Amy Gamerman’s piece on yesterday’s Wall Street Journal Mansion front page.


With poolside cocktails and rooftop mixers, developers aim to lure a younger crowd to a new wave of glassy condos.

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A digital “Twitter wall” flashes trending neighborhood topics inside the lobby of a new high-rise in the theater district. A freshly built luxury building across town lures affluent young professionals with sunset yoga and hip-hop parties on the pool deck. Downtown, one of San Francisco’s best known restaurateurs, Michael Mina, will craft a new entree every month for residents of a sleek condo tower. And homeowners at a glass skyscraper set to open in 2018 will be able to sip cocktails in private “sky cabanas” overlooking a rooftop pool. They may need to look out the cabanas’ glass walls to remember what city they’re in—Boston.

Aye, there’s the Hub rub:

Boston—a city with a Puritan back story and an ingrained suspicion of glitz, where a well-preserved Back Bay townhouse has long been the gold standard of top-tier real estate—is embracing the designer high rise. Shiny residential towers are sprouting up across Beantown’s once drab and neglected precincts, emblems of Boston’s boom and its growth as a bigger, more international city.

Call the roll of the shiny new objects, compliments of this helpful WSJ graphic.

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Our personal favorite is Waterside Place, where “residents can grow vegetables in a garden on the third floor sun deck, which also has a bocce court and a summer kitchen. A pop-up grocery stand sells produce in the lobby every Wednesday.”

Pop-up Wednesday! Does life get any better than that?

You have to read the whole piece to appreciate how Boston real estate has, well, appreciated. (Fun fact to know and tell: “The starting sales price for high-rise condominiums in the top tier of Boston’s luxury real estate market is now $2.3 million—a 74% increase over 2012 prices.”)

Regardless, we’re totally reassessing our grocery-stand produce situation.

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Hey, People: It’s ‘Do Not Go GENTLE Into That Good Night’!

Everybody – especially the hardworking staff – has a breaking point on certain issues, and this one was ours.

From Saturday’s Boston Globe front page:

Managing the next moves in Sanders’ insurgency

Vt. senator faces a daunting task in keeping the fervor he’s inspired after campaign

WASHINGTON — Bernie Sanders is not taking his revolution Screen Shot 2016-06-19 at 12.36.04 AMgently into that good night.

The Vermont senator is executing an intricate endgame to the Democratic primary that he hopes will continue to inspire the 12 million voters who flocked to him, while drawing lines in the political sand that Hillary Clinton and other establishment leaders won’t dare to cross.

Here’s the line in the sand we are daring to cross:

Free the Dylan Thomas One!

Thomas’s actual 1952 poem about his father’s passing (one year before his own death):

Do not go gentle into that good night

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

Despite his writing five times, do not go gentle into that good night, the vast majority of allusions to Thomas’s poem use gently.

So we say:

Rage, rage against the dying of the right (word).

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Gordie Howe Only Scored a ‘Gordie Howe Hat Trick’ Twice

Hockey lost one of its Mt. Rushmore figures when Gordie Howe died this week at the age of 88.

Howe, a longtime Detroit Red Wing and short time New England Whaler, had the never-to-be-duplicated distinction of playing professional hockey in five decades.

Very nice Sports Illustrated videobit:



Howe’s career stats, if you’re keeping score at home:


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Part of Howe’s legacy – he was remarkably nice off the ice, but accumulated almost 1700 penalty minutes during his career – was the Gordie Howe Hat Trick: one goal, one assist, one fight.

Witness this ESPN valedictory piece:

Toughness, Gordie Howe hat trick among No. 9’s lasting influences

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Gordie Howe last played in the NHL in 1980, when he posted 41 points in 80 games with the Hartford Whalers at the age of 51. But his impact is still felt throughout the league.

When he walked into an NHL dressing room, as he did in March when he celebrated his 88th birthday in Detroit, a hush often came over the room. All attention turned to him as today’s players shook his hand and exchanged hellos.

He didn’t command respect, but it was given to him freely by players of all generations who appreciated his place in the sporting landscape.

They understood his impact, an impact still felt today in these five areas . . .

Among them:

2. The Gordie Howe hat trick: If Howe’s legacy was only the Gordie Howe hat trick, that would still be pretty darn cool. To register a Gordie Howe hat trick, a player has to score a goal, have an assist and get in a fight.

Howe had his first one on Oct. 11, 1953, and it’s still considered an honor for a player to pull off this feat.

This @NHL tweet helpfully provides the scorecard.


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Funny thing, though: Howe only registered one more Gordie Howe Hat Trick his entire career.

From the Washington Post:

Howe scored 975 goals between his NHL and WHL career. His 801 goals in the NHL are second only to Wayne Gretzky, who scored 894. Howe assisted on 1,383 others, but only dropped the gloves 22 times during his career. Yet, despite scoring a goal, registering an assist and fighting an opponent in the same game just twice over 32 years, the feat is forever memorialized as a Gordie Howe hat trick.

No matter. Gordie Howe forever scored this hat trick: toughness, durability, finesse.

No argument there.

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Quote o’ the Day (Ben Carson Headscratcher Edition)

Former presidential hopeful/book salesman Ben Carson has long been the gaffe that keeps on giving, and now we can add this beauty to the collection.

From a Politico piece today with the headline “Carson says Trump knows judge attack was wrong”:

“He was probably talking out loud rather than thinking. That’s not a good thing to do when everything you say is going to be analyzed.”

Not to get technical about it, but there’s no probably about it – Trump was definitely talking out loud. But if Carson’s main message that talking out loud is not a good thing for Trump to do, well that’s the most sensible thing Carson has said yet.

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AP Says Yes, Economist Says No to Stealth Marketing

Two major news organizations have come to a split decision about whether to run ads in sheep’s clothing.

From Brendan James’s piece in the International Business Times:

Associated Press Rolls Out Native Advertising Network

The Associated Press might look like one of the few news outlets today exempt from the tyranny of the “impression” that’s slowly eating away at media. Unlike most outlets, the AP makes most of its money not off ad revenue but via subscription services to Screen-Shot-2016-06-08-at-10.31.34-PM3-300x178its news wires.

But the AP is only as healthy as its members, and those members are still very much tied to the click economy and its diminishing returns. With that in mind, the famous global news network is getting into the ad game in a big, and somewhat particular, way: It’s opening up its digital advertising shop for its subscribers, offering an inventory of sponsored content alongside its inventory of news stories.

The Economist, on the other hand, has arrived at exactly the opposite conclusion . . .

Read the rest at Sneak Adtack.


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PepsiCo’s Weak, Late NYT Tribute to Roger Enrico

Actually, a week late.

As the hardworking staff noted a few days ago, former PepsiCo chief Roger Enrico died last Wednesday; this New York Times obituary ran Friday. The following day Pepsi’s old Cola Wars archrival ran this full-page ad in the New York Times.

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Coca-Cola classy, eh?

By contrast, it took until yesterday for PepsiCo to deliver its Times tribute.

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Maybe it’s just  us, but the Coca-Cola ad seems more . . . heartfelt. We’re thinking Coke won the Cola Warmth, hands down.

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The Day the Hardworking Staff at Campaign Outsider Went Viral

Full disclosure: The hardworking staff has a small but deeply disturbed following at Campaign Outsider, and we appreciate each and every one of you splendid readers.

But yesterday something entirely unexpected happened: We went sort of viral on Facebook.

It all started with this post on Sunday.

Coca-Cola Classy: Runs NYT Tribute to Pepsi’s Roger Enrico


Former PepsiCo chief Roger Enrico died last Wednesday, just early enough to get his due before all obits were swamped by Muhammed Ali’s.

New York Times obituary for Enrico . . .

The tribute was this full-page ad in Saturday’s Times.

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Somehow, our post took off on Facebook.

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And resulted in 3224 views, a roughly umpteen % increase in our usual traffic.

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So there was great rejoicing at the Global Worldwide Headquarters of Campaign Outsider.

But . . .

We picked up exactly zero subscribers to this blog in the process.

The moral of this story:

The web can be a great trampoline. But it’s also no slingshot.

(Then again, today’s views are up over 1100, so go figure.)

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