Tag Archives: MediaPost

Strange Adfellows for Net Neutrality: AT&T and . . . Burger King?

Posted on January 29, 2018 by Campaign Outsider

As the rumpus over the fate of net neutrality continues, it’s not just 21 states and the District of Columbia pushing back against the FCC decision to neuter neutrality. It’s also advertisers. Exhibit AT&T: This full-page ad that’s been running … Continue reading →

Posted in Uncategorized | Tagged AT&T, Burger King, Deven Coldewey, Facebook, Fernando Machado, Gizmodo, Google, Internet Bill of Rights, Karlene Lukovitz, MediaPost, net neutrality, New York Times, Rhett Jones, Sunlight Foundation, TechCrunch, Title II, Washington Post | Leave a comment

Instagram Fesses Up to Instascamming Users

Posted on June 21, 2017 by Campaign Outsider

Turns out it’s not a pretty picture at Instagram. The wholly owned subsidiary of Facebook (a bargain at $1 billion five years ago) is the mobile equivalent of three-ad monte, allowing sponsored posts to masquerade as genuine content. As Gavin … Continue reading →

Posted in Uncategorized | Tagged ads in Instaclothing, bot-licked, Facebook, Federal Trade Commission, Gavin O'Malley, Instagram, Instagram influencers, Instascams, Kurt Wagner, Mediakix, MediaPost, New York Times, Re/code, Sapna Maheshwari, three-ad monte | Leave a comment

The Native Advertisers Are Restless

Posted on December 15, 2016 by Campaign Outsider

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading →

Posted in Uncategorized | Tagged Campaign Outsider, Contently, CUNY, Jack Marshall, Joe Lazauskas, Joe Mandese, Lukas I. Alpert, MediaDailyNews, MediaPost, NiemanLab, Radius Global Market Research, second-wave stealth marketing, Sneak 2.0, Sneak ADtack, Tow-Knight Center, Wall Street Journal | Leave a comment

Bostonians Have Seen Twice the Political Ads Anyone Else Has

Posted on October 27, 2016 by Campaign Outsider

For the past umpteen months, it’s felt like the Boston television airwaves have featured nothing but TV spots variously promoting/pummeling Hillary Clinton and Donald Trump and Maggie Hassen and Kelly Ayotte. Now comes statistical confirmation, via MediaPost’s Marketing: Politics Daily. … Continue reading →

Posted in Uncategorized | Tagged Advertising Analytics, Donald J. Trump, Hillary Clinton, Kelly Ayotte, Maggie Hassen, Marketing Politics Daily, MediaPost, New Hampshire Video Wall, polispots, political ad spending, WMUR | Leave a comment

Native Advertising Report: Bad News/Worse News Edition

Posted on September 6, 2016 by Campaign Outsider

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading →

Posted in Uncategorized | Tagged 23 Stories by Condé Nast, Buzzfeed, Cincinnati magazine, Conde Nast, Digiday, Digital News Revenue, FIPP, Folio, Forbes, Greg Dool, Joe Mandese, Marshall McLuhan, Max Willens, MediaDailyNews, MediaPost, MediaRadar, Mediasiah, native advertising, Native Advertising Institute, New York Times, Pew Research, Polar, Sneak ADtack, State of the News Media 2016, T Brand Studio, The Atlantic, The Medium Is the Massage, Time Inc. | Leave a comment

When a Nation Forgets Its Own Clichés (‘Drudge Up’ Edition)

Posted on August 31, 2016 by Campaign Outsider

From our That’s Just Sad desk Every now and again the headscratching staff chronicles the mangled phrases of the differently clichéd among us and, man, they are legion. So here’s another roll call, dating back 12 months. • Last August, … Continue reading →

Posted in Uncategorized | Tagged ABC, Afghanistan, Ann Coulter, Barack Obama, Bernie Sanders, Bill O'Reilly, Boston Globe, Brad Reed, Brian Fallon, champing at the bit, chomping at the bit, CNN, David Brooks, Debbie DeMaria, differently clichéd, Donald Trump, Donald Trump hands, Drudge Report, Election 2016, Eric Andre, Gov. Scott Walker, Grammarist, Gwen Ifill, HBO, headscratching staff, Hillary Clinton, Hillary Clinton email, In Trump We Trust, James Baker, Jon Stewart, Katrina Pierson, Malden, Martin O'Malley, Matthew Gilbert, Mediaite, MediaPost, New Day, New York Times, NPR, Online Slang Dictionary, panties in a bunch, panties in a wad, panties in a wedge, PBS NewsHour, ping pong, Politico, Politico 2016 Blast, Powerhouse Politics, Raw Story, Richard Plepler, Urban Dictionary | Leave a comment

The Times (New York and Financial) They Are A Changin’

Posted on September 30, 2015 by Campaign Outsider

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading →

Posted in Uncategorized | Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance | Leave a comment

Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads

Posted on June 4, 2015 by Campaign Outsider

From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading →

Posted in Uncategorized | Tagged Ashford Castle, Belfast Telegraph, gay marriage, gay marriage ads, Ireland, Ireland Says 'I Do', Irish Republic, LGBT, Lisdoonvarna Matchmaking Festival, Marketing Daily, MediaPost, Miley Cyrus, Northern Ireland, Rev David McIlveen, Stephen Fry, Tourism Ireland, Travel Weekly | Leave a comment

Ford Mustang Drives NBC’s ‘The Blacklist’

Posted on May 10, 2015 by Campaign Outsider

Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . . Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading →

Posted in Uncategorized | Tagged #UnleashTomKeen, 50 Shades of Pay, Ford Mustang, MediaPost, Mustang GT, NBC, NBC Universal, Ryan Eggold, Team Detroit, The Blacklist, Tom Keen | 2 Comments

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment