Tag Archives: MediaPost

Bostonians Have Seen Twice the Political Ads Anyone Else Has

For the past umpteen months, it’s felt like the Boston television airwaves have featured nothing but TV spots variously promoting/pummeling Hillary Clinton and Donald Trump and Maggie Hassen and Kelly Ayotte. Now comes statistical confirmation, via MediaPost’s Marketing: Politics Daily. … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

When a Nation Forgets Its Own Clichés (‘Drudge Up’ Edition)

From our That’s Just Sad desk Every now and again the headscratching staff chronicles the mangled phrases of the differently clichéd among us and, man, they are legion. So here’s another roll call, dating back 12 months. • Last August, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads

From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Ford Mustang Drives NBC’s ‘The Blacklist’

Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . .  Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 2 Comments

Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Zombie Apocalypse for Product Placement

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , | Leave a comment

On Second Thought, To Ello with Them

For several weeks now, the hardhoping staff has been yearning for a smile from Ello, the Mean Girl of Social Media. But . . . nothing. Then, this (via MediaPost): Interest in Ello Craters Well, that didn’t take long. The new … Continue reading

Posted in Uncategorized | Tagged , , , , , | 1 Comment

Even Stealth Marketers Don’t Trust Native Ads

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments