- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: MediaPost
U.S. Trusts Donald Trump Over Religious Leaders, News Media
(With apologies to Herman Melville) Whenever the hardworking staff finds itself growing grim about the mouth; whenever it is a damp, drizzly November in our soul; whenever we find ourselves involuntarily pausing before coffin warehouses, and bringing up the rear … Continue reading
Strange Adfellows for Net Neutrality: AT&T and . . . Burger King?
As the rumpus over the fate of net neutrality continues, it’s not just 21 states and the District of Columbia pushing back against the FCC decision to neuter neutrality. It’s also advertisers. Exhibit AT&T: This full-page ad that’s been running … Continue reading
The Native Advertisers Are Restless
Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading
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Tagged Campaign Outsider, Contently, CUNY, Jack Marshall, Joe Lazauskas, Joe Mandese, Lukas I. Alpert, MediaDailyNews, MediaPost, NiemanLab, Radius Global Market Research, second-wave stealth marketing, Sneak 2.0, Sneak ADtack, Tow-Knight Center, Wall Street Journal
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The Times (New York and Financial) They Are A Changin’
Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading
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Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance
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Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads
From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading
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Tagged Ashford Castle, Belfast Telegraph, gay marriage, gay marriage ads, Ireland, Ireland Says 'I Do', Irish Republic, LGBT, Lisdoonvarna Matchmaking Festival, Marketing Daily, MediaPost, Miley Cyrus, Northern Ireland, Rev David McIlveen, Stephen Fry, Tourism Ireland, Travel Weekly
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Ford Mustang Drives NBC’s ‘The Blacklist’
Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . . Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading
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Tagged #UnleashTomKeen, 50 Shades of Pay, Ford Mustang, MediaPost, Mustang GT, NBC, NBC Universal, Ryan Eggold, Team Detroit, The Blacklist, Tom Keen
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