Tag Archives: MediaPost

Instagram Fesses Up to Instascamming Users

Turns out it’s not a pretty picture at Instagram. The wholly owned subsidiary of Facebook (a bargain at $1 billion five years ago) is the mobile equivalent of three-ad monte, allowing sponsored posts to masquerade as genuine content. As Gavin … Continue reading

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The Native Advertisers Are Restless

Once around the park, James, and don’t spare the sources! The hardtracking staff has started to discern the dawn of Sneak 2.0 – a second wave of stealth marketing that tries to herd the ads in sheep’s clothing into more … Continue reading

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Bostonians Have Seen Twice the Political Ads Anyone Else Has

For the past umpteen months, it’s felt like the Boston television airwaves have featured nothing but TV spots variously promoting/pummeling Hillary Clinton and Donald Trump and Maggie Hassen and Kelly Ayotte. Now comes statistical confirmation, via MediaPost’s Marketing: Politics Daily. … Continue reading

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Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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When a Nation Forgets Its Own Clichés (‘Drudge Up’ Edition)

From our That’s Just Sad desk Every now and again the headscratching staff chronicles the mangled phrases of the differently clichéd among us and, man, they are legion. So here’s another roll call, dating back 12 months. • Last August, … Continue reading

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The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

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Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads

From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading

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Ford Mustang Drives NBC’s ‘The Blacklist’

Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . .  Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading

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Kiss Your Ads Goodbye

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading

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Zombie Apocalypse for Product Placement

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading

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