Tag Archives: MediaPost

Native Advertising Report: Bad News/Worse News Edition

Posted on September 6, 2016 by Campaign Outsider

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading →

Posted in Uncategorized | Tagged 23 Stories by Condé Nast, Buzzfeed, Cincinnati magazine, Conde Nast, Digiday, Digital News Revenue, FIPP, Folio, Forbes, Greg Dool, Joe Mandese, Marshall McLuhan, Max Willens, MediaDailyNews, MediaPost, MediaRadar, Mediasiah, native advertising, Native Advertising Institute, New York Times, Pew Research, Polar, Sneak ADtack, State of the News Media 2016, T Brand Studio, The Atlantic, The Medium Is the Massage, Time Inc. | Leave a comment

When a Nation Forgets Its Own Clichés (‘Drudge Up’ Edition)

Posted on August 31, 2016 by Campaign Outsider

From our That’s Just Sad desk Every now and again the headscratching staff chronicles the mangled phrases of the differently clichéd among us and, man, they are legion. So here’s another roll call, dating back 12 months. • Last August, … Continue reading →

Posted in Uncategorized | Tagged ABC, Afghanistan, Ann Coulter, Barack Obama, Bernie Sanders, Bill O'Reilly, Boston Globe, Brad Reed, Brian Fallon, champing at the bit, chomping at the bit, CNN, David Brooks, Debbie DeMaria, differently clichéd, Donald Trump, Donald Trump hands, Drudge Report, Election 2016, Eric Andre, Gov. Scott Walker, Grammarist, Gwen Ifill, HBO, headscratching staff, Hillary Clinton, Hillary Clinton email, In Trump We Trust, James Baker, Jon Stewart, Katrina Pierson, Malden, Martin O'Malley, Matthew Gilbert, Mediaite, MediaPost, New Day, New York Times, NPR, Online Slang Dictionary, panties in a bunch, panties in a wad, panties in a wedge, PBS NewsHour, ping pong, Politico, Politico 2016 Blast, Powerhouse Politics, Raw Story, Richard Plepler, Urban Dictionary | Leave a comment

The Times (New York and Financial) They Are A Changin’

Posted on September 30, 2015 by Campaign Outsider

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading →

Posted in Uncategorized | Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance | Leave a comment

Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads

Posted on June 4, 2015 by Campaign Outsider

From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading →

Posted in Uncategorized | Tagged Ashford Castle, Belfast Telegraph, gay marriage, gay marriage ads, Ireland, Ireland Says 'I Do', Irish Republic, LGBT, Lisdoonvarna Matchmaking Festival, Marketing Daily, MediaPost, Miley Cyrus, Northern Ireland, Rev David McIlveen, Stephen Fry, Tourism Ireland, Travel Weekly | Leave a comment

Ford Mustang Drives NBC’s ‘The Blacklist’

Posted on May 10, 2015 by Campaign Outsider

Editor’s note: This post really should have run on our kissing’ cousin, Sneak Adtack, but the hardtracking site seems to be experiencing technical difficulties. So . . . Gird your loins, splendid readers: We’ve apparently been cast as extras in … Continue reading →

Posted in Uncategorized | Tagged #UnleashTomKeen, 50 Shades of Pay, Ford Mustang, MediaPost, Mustang GT, NBC, NBC Universal, Ryan Eggold, Team Detroit, The Blacklist, Tom Keen | 2 Comments

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Dead Brand Walking, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, Hyundai, Marketplace, MediaPost, PQ Media, PRI, Product placement, Product Placemint, Sneak ADtack, The Walking Dead, zombies | Leave a comment

Even Stealth Marketers Don’t Trust Native Ads

Posted on July 11, 2014 by Campaign Outsider

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading →

Posted in Uncategorized | Tagged A Crisis of Confidence: The State of Content Marketing Measurement, branded content, Contently, Digiday, DMR, MediaPost, native advertising, Sneak ADtack, TripleLift | 2 Comments

Did Native Advertising Croak NYT Executive Editor Jill Abramson?

Posted on May 15, 2014 by Campaign Outsider

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading →

Posted in Uncategorized | Tagged Arthur Sulzberger Jr., bossy, chinstrokerati, Dean Baquet, Forbes, Jill Abramson, Mark Thompson, MediaPost, native advertising, New York Times, Sneak ADtack, Times digital, Wired Business Conference | 2 Comments