Tag Archives: sponsored posts

Washington Post Opens the Kimono for Stealth Marketers

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading

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Poynter Goes Over To The Dark Side On Stealth Marketing

The hardtracking staff is acutely aware that stealth marketing ranks somewhere below Ghana on the average American’s radar screen. Still, you’d think the media hall monitors of this world would give it serious consideration. WRONG!!! Exhibit Umpteen: This piece by Andrew Beaujon … Continue reading

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