Tag Archives: Nike

Nike Just Trumps It in Star-Studded ‘Equality’ Campaign

Unlike many other marketers, Nike has a long history of addressing social issues, often in its own interests, but sometimes for the right reasons. Now comes this four-page spread in Sunday’s New York Times sports section. First page:     Followed by this: … Continue reading

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Nike Pimps Out Air(time) Jordan at U.S. Open

Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product Placement Umpteen.0, yo. From yesterday’s … Continue reading

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Ask Dr. Ads: What’s Up With The NYC Girls Project?

Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, Did you see this story in the New York Times yesterday? City Unveils a Campaign to Improve Girls’ Self-Esteem The fashion industry and Madison Avenue are … Continue reading

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How Sneak Adtack Scooped The New York Times On Celebrity Stealth Marketing

The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?” he said … Continue reading

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Maria Menounos Is A Twitter Mole

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading

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Olympic Meddle: Ambush Ads A Longstanding Competition

See the sneak attacks at Sneak Adtack.  

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Menino Still Dopey About Niketown T-Shirts

So it wasn’t bad enough Boston Mayor Tom Menino lowered himself to subterranean depths in nuking Niketown for its Newbury Street window display, “which boasts T-shirts emblazoned with pill bottles and sporting the words ‘Get High’ and ‘Dope’ — along … Continue reading

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Classic Menino: High Dudgeon Over Small Stuff

America’s smallest big-city mayor Tom Menino is at it again, this time going after Niketown t-shirts. From today’s Boston Herald: Mayor Thomas M. Menino blasts Nike over dopey t-shirts Boston Mayor Thomas M. Menino is calling on Niketown to yank a disturbing … Continue reading

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To Tee Or Not To Tee

In his book Ogilvy on Advertising, Madison Avenue macher David Ogilvy wrote: “Whenever you can, make the product itself the hero of your advertising.” Nike’s advertising, though, has always been about the hero as product. Now, with its latest Tiger … Continue reading

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