Tag Archives: Nike

WSJ Ghosts Boston Globe CEO Linda Henry on WNBA $$$

Posted on February 5, 2022 by Campaign Outsider

The Boston Globe’s Michael Silverman dutifully reported yesterday that Globe CEO Linda Henry was part of an investment group that pumped $75 million into the WNBA. Linda Henry part of $75 million investment in WNBA Ever since her young daughter … Continue reading →

Posted in Uncategorized | Tagged Alibaba Group Holding Ltd, Baron Davis, Boston Globe, Brooklyn Nets, Carnival Corp., Clara Wu Tsai, Condoleezza Rice, Joe Tsai, Joseph De Avila, Laurene Powell Jobs, Linda Henry, Miami Heat, Michael Dell, Michael Silverman, Micky Arison, NBA.com, New York Liberty, Nike, Pau Gasol, Steve Jobs, Swin Cash, Wall Street Journal, WNBA, Yahoo! Sports | Leave a comment

Serena Williams Now Looks to Re-produce On the Tennis Court

Posted on March 5, 2018 by Campaign Outsider

For those of you keeping score at home, it’s been five months since Serena Williams almost died giving birth to her daughter, Olympia. But now Williams is ready to see her tennis career reborn, as Sports Illustrated notes. Williams restarts … Continue reading →

Posted in Uncategorized | Tagged Academy Awards, Indian Wells, New York Times, Nike, Olympia, Oscars, Serena Williams, Sports Illustrated, Until We All Win, WTA | Leave a comment

Nike Just Trumps It in Star-Studded ‘Equality’ Campaign

Posted on February 13, 2017 by Campaign Outsider

Unlike many other marketers, Nike has a long history of addressing social issues, often in its own interests, but sometimes for the right reasons. Now comes this four-page spread in Sunday’s New York Times sports section. First page: Followed by this: … Continue reading →

Posted in Uncategorized | Tagged Apple, Donald J. Trump, Equality, immigration orders, Kevin Durant, LeBron James, New York Times, Nike, refugees, Serena Williams, Starbucks | Leave a comment

Nike Pimps Out Air(time) Jordan at U.S. Open

Posted on August 29, 2014 by Campaign Outsider

Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product Placement Umpteen.0, yo. From yesterday’s … Continue reading →

Posted in Uncategorized | Tagged Air Jordan, ESPN, Junior Mints, Kramer, Michael Jordan, Morning Joe, MSNBC, Nike, NikeCourt, Product Placement 1.0, Roger Federer, Seinfeld, Sneak ADtack, Starbucks, U.S.Open, Wall Street Journal, Zoom Vapor AJ3 | 2 Comments

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Posted on April 25, 2014 by Campaign Outsider

One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading →

Posted in Uncategorized | Tagged All Twitter, Android, Associated Press, Barbie, branded content, Campaign for a Commercial Free Childhood, Common Core, iOS, iPod, Josh Golin, Life Savers, MediaBistro, MoPub, Mug Root Beer, NBC, New York, New York State Education Department, New York Times, Nike, Pearson, Product placement, Sneak ADtack, standardized tests, stealth marketing, The Tonight Show, Tom Dunn, Twitter, Wall Street Journal, Washington Post | 2 Comments

Ask Dr. Ads: What’s Up With The NYC Girls Project?

Posted on October 3, 2013 by Campaign Outsider

Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, Did you see this story in the New York Times yesterday? City Unveils a Campaign to Improve Girls’ Self-Esteem The fashion industry and Madison Avenue are … Continue reading →

Posted in Uncategorized | Tagged Ask Dr. Ads, girls self-esteem, If You Let Me Play, Kat Stoeffel, Michael Bloomberg, New York City, New York Times, Nike, NYC Girls Project, Slate, soda ban, The Cut, Time, tobacco ban | Leave a comment

How Sneak Adtack Scooped The New York Times On Celebrity Stealth Marketing

Posted on June 11, 2013 by Campaign Outsider

The New York Times ran this Nick Bilton Disruptions piece on Page One of Monday’s Business section: Social Media Product Plugs Draw Scrutiny In 1982, Bill Cosby appeared on television showing off a snazzy new computer. “Looking for a powerful home computer?” he said … Continue reading →

Posted in Uncategorized | Tagged Ashton Kutcher, Bill Cosby, Boston Herald, CBS, Chegg, Disruptions, Flipboard, Foursquare, Maria Menounos, Marshalls, Miley Cyrus, New York Times, Nick Bilton, Nike, Sneak ADtack, Texas Instruments, Two and a Half Men | Leave a comment

Maria Menounos Is A Twitter Mole

Posted on April 2, 2013 by Campaign Outsider

Last week the hardtracking staff detailed the stealth marketing efforts of Maria Menounos (“American actress, journalist, television presenter and occasional professional wrestler”) for discount retailer Marshalls. Now comes her sneaktweet for Nike (via the Boston Herald). From Monday’s edition: Menounos tweet . . … Continue reading →

Posted in Uncategorized | Tagged Boston Herald, Maria Menounos, Marshalls, Nike, Sneak ADtack, tweetslut, Twitter | 3 Comments

Olympic Meddle: Ambush Ads A Longstanding Competition

Posted on August 3, 2012 by Campaign Outsider

See the sneak attacks at Sneak Adtack.

Posted in Uncategorized | Tagged ambush marketing, International Olympics Committee, IOC, LOCOG, London Olympics, McDonald's, New York Times, Nike, Paddy Power, Sneak ADtack, stuff.co.nz | Leave a comment

Menino Still Dopey About Niketown T-Shirts

Posted on June 22, 2011 by Campaign Outsider

So it wasn’t bad enough Boston Mayor Tom Menino lowered himself to subterranean depths in nuking Niketown for its Newbury Street window display, “which boasts T-shirts emblazoned with pill bottles and sporting the words ‘Get High’ and ‘Dope’ — along … Continue reading →

Posted in Uncategorized | Tagged Boston Herald, Dictator for Life, Dot Joyce, Nike, Niketown, t-shirts, Tom Menino | 1 Comment