Tag Archives: product integration

Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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‘Cougar Town’ Turns into Target Town

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? –  product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading

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Sony Is The Resident Evil In Movie Trailer

From the Sneak ADtack! Product Placement Patrol Jon Bershad of Mediaite is in high dudgeon over a new Resident Evil trailer that takes product placement to new lows. Worst Product Placement Ever?: The New Resident Evil Trailer Is Basically Just A Sony Ad In the age of … Continue reading

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