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Tag Archives: native ads
Washington Post Opens the Kimono for Stealth Marketers
As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →
The Sneak in Review: Branded Content Lightning Round
The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading →
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Tagged Advertising Self-Regulatory Council, Associated Pres, Buzzfeed, Council of Better Business Bureaus, David Spiegel, Facebook like, FTC, Gawker, Google, Hearst, Jon Leibowitz, National Advertising Division, native ads, NetNewsCheck, New York Times, Online Association, shared endorsements, Sneak ADtack, sponsored content, Washington Post. Ad Age, WashPo
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