Tag Archives: MediaBistro

Wall Street Journal Finally Catches Up with Sneak Adtack

Posted on May 5, 2015 by

From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading →

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Why We’re Confused About Social Media and Brand Marketing

Posted on June 25, 2014 by

Because we’re all about you splendid readers, the hardworking staff is working hard to stay on top of marketing trends in social media networks. But we have to admit our head kind of exploded when we read yesterday’s Mediabistro’s Morning … Continue reading →

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Journalism Is the Second-Worst Job? Hah! Advertisers Are the Least Trusted!

Posted on April 17, 2014 by

Good news! Journalists are moving up in the professional world! Via MediaBistro’s FishbowlNY: Newspaper Reporter Now Only Second Worst Career Good news, newspaper reporters of the nation, your job is now only the second worst career choice a person could make. … Continue reading →

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WSJ Makes ‘Faustian Pact’ with Native Advertising

Posted on March 13, 2014 by

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading →

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State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

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NYT A Two-Time Loser In Globe Sale

Posted on November 6, 2013 by

Apparently it wasn’t bad enough that the New York Times Co. got seven cents on the dollar for its 20-year ownership of the Boston Globe (and the Worcester Telegram & Gazette – we’re no John Henry!). Now comes news from … Continue reading →

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WTF: JCPenny Into Bullying, Sears Into Bondage?

Posted on August 17, 2013 by

From our Whiskey Tango Foxtrot desk MediaBistro had some interesting retail tales on Thursday. Start with this one (via Consumerist): Does This JCPenney Ad Promote Bullying Or Just Reality? After complaints from parents, JCPenney has pulled a controversial commercial from … Continue reading →

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Hucksters On A Train: Windows Beam Ads To Brain

Posted on July 11, 2013 by

Airports have facial-recognition systems built into digital advertising screens. Supermarkets have directional audio ads beamed to individual shoppers. And now commuter trains have windows that transmit ads directly into your head. It’s a whole new kind of marketing skullduggery. From MediaBistro’s PRNewser: [N]ext time you … Continue reading →

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AOL Pimps Out Patch To Disney

Posted on July 6, 2013 by

The Disney-Industrial Complex debuts its animated feature Planes next month. So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise. From MediaBistro’s FishbowlNY: Latest Patch Site is Hyper-Fictitious And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch … Continue reading →

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