- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: MediaBistro
Wall Street Journal Finally Catches Up with Sneak Adtack
From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading
Why We’re Confused About Social Media and Brand Marketing
Because we’re all about you splendid readers, the hardworking staff is working hard to stay on top of marketing trends in social media networks. But we have to admit our head kind of exploded when we read yesterday’s Mediabistro’s Morning … Continue reading
Journalism Is the Second-Worst Job? Hah! Advertisers Are the Least Trusted!
Good news! Journalists are moving up in the professional world! Via MediaBistro’s FishbowlNY: Newspaper Reporter Now Only Second Worst Career Good news, newspaper reporters of the nation, your job is now only the second worst career choice a person could make. … Continue reading
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Tagged Advertising Age, CareerCast, FishbowlNY, GfK, Graham Chapman, hucksters, journalists, lumberjack, MediaBistro, Monty Python, The Data Issue, top 200 jobs
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WSJ Makes ‘Faustian Pact’ with Native Advertising
Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading
NYT A Two-Time Loser In Globe Sale
Apparently it wasn’t bad enough that the New York Times Co. got seven cents on the dollar for its 20-year ownership of the Boston Globe (and the Worcester Telegram & Gazette – we’re no John Henry!). Now comes news from … Continue reading
Hucksters On A Train: Windows Beam Ads To Brain
Airports have facial-recognition systems built into digital advertising screens. Supermarkets have directional audio ads beamed to individual shoppers. And now commuter trains have windows that transmit ads directly into your head. It’s a whole new kind of marketing skullduggery. From MediaBistro’s PRNewser: [N]ext time you … Continue reading
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Tagged BBDO, bone conduction, Germany, holosonics, MediaBistro, PRNewser, Sky Deutschland, Sky Go, Sneak ADtack, The Talking Window, TruMedia
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AOL Pimps Out Patch To Disney
The Disney-Industrial Complex debuts its animated feature Planes next month. So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise. From MediaBistro’s FishbowlNY: Latest Patch Site is Hyper-Fictitious And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch … Continue reading