Tag Archives: Product placement
For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading
From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading
One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading
The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? – product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading
Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page. Pope Warns Church Focusing Too Much on Gays, Abortion Francis Sets Out Vision … Continue reading
Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading
Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading
It’s fun! Sneak Adtack starter kit here.
The not-very-funny Ben Stiller/Jonah Hill movie is a high-powered vehicle for product placement. See details at Sneak Adtack.