Tag Archives: Product placement

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Dead Brand Walking, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, Hyundai, Marketplace, MediaPost, PQ Media, PRI, Product placement, Product Placemint, Sneak ADtack, The Walking Dead, zombies | Leave a comment

Native Is the New Bleak

Posted on September 23, 2014 by Campaign Outsider

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading →

Posted in Uncategorized | Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing | Leave a comment

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Posted on April 25, 2014 by Campaign Outsider

One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading →

Posted in Uncategorized | Tagged All Twitter, Android, Associated Press, Barbie, branded content, Campaign for a Commercial Free Childhood, Common Core, iOS, iPod, Josh Golin, Life Savers, MediaBistro, MoPub, Mug Root Beer, NBC, New York, New York State Education Department, New York Times, Nike, Pearson, Product placement, Sneak ADtack, standardized tests, stealth marketing, The Tonight Show, Tom Dunn, Twitter, Wall Street Journal, Washington Post | 2 Comments

‘Cougar Town’ Turns into Target Town

Posted on March 19, 2014 by Campaign Outsider

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? – product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading →

Posted in Uncategorized | Tagged Cougar Town, Courtney Cox, Nate Berkus, New York Times, NPD Group, product integration, Product placement, ShopCougarTown.com, Sneak ADtack, Target, TBS, Writers Guild of America | 2 Comments

Big Branding Opportunity For Pope Francis

Posted on September 21, 2013 by Campaign Outsider

Lots of shoutouts for the interview Pope Francis gave to Italian Jesuit journal Civiltà Cattolica this week, including this piece from Friday’s Wall Street Journal front page. Pope Warns Church Focusing Too Much on Gays, Abortion Francis Sets Out Vision … Continue reading →

Posted in Uncategorized | Tagged abortion, Civiltà Cattolica, gays, Humble Pontiff Schtick, Italian Jesuit Journal, New Balance, New York Daily News, Oldest Altar Boy Ever, Pope Benedict XVI, Pope Francis, Prada, Product placement, The Guardian, Wall Street Journal | 3 Comments

Product Placemint ($4.75 Billion Edition)

Posted on January 18, 2013 by Campaign Outsider

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, MediaPost, PQ Media, Product placement, Product Placemint, Sneak ADtack | Leave a comment

New! Product UnPlacement!

Posted on November 10, 2012 by Campaign Outsider

Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading →

Posted in Uncategorized | Tagged Anheuser-Busch, Bud, Budweiser, MediaPost, Morgan Spurlock, Product placement, Product UnPlacement, Sneak ADtack | 1 Comment

Can You Count All The Brand Names In Rick Ross’s Songs?

Posted on August 2, 2012 by Campaign Outsider

It’s fun! Sneak Adtack starter kit here.

Posted in Uncategorized | Tagged Diced Pineapples, DMX, frugivore, God Forgives I Don't, New York, Product placement, Rick Ross, Sneak ADtack, Vulture | Leave a comment

Watch “The Watch” At Your Own (Info)Peril

Posted on July 29, 2012 by Campaign Outsider

The not-very-funny Ben Stiller/Jonah Hill movie is a high-powered vehicle for product placement. See details at Sneak Adtack.

Posted in Uncategorized | Tagged Ben Stiller, Costco, Jonah Hill, Product placement, SneakAdtack, The Watch | Leave a comment