- "No man but a blockhead ever wrote except for money." - Dr. Samuel Johnson
Tag Archives: Financial Times
The Wall Street Journal is feeling its oats. Exhibit A7: This full-page ad in yesterday’s Journal. The fine print dismisses even more business publications. The Journal’s tagline is “Read ambitiously.” We’ll see if those maligned publications choose to rebut ambitiously.
As the hardworking staff has diligently noted, all kinds of news organizations are busily marketing their truthfulness and reliability to a skeptical public. Call the roll: New York Times, Washington Post, Wall Street Journal, Boston Globe, and some outfit called … Continue reading
Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading
From our neverending Language Police blotter As always, the hardworking staff is on the differently clichéd beat like Brown on Williamson. And the past several months have provided a myriad of mangled phrases. Call the roll: • Back in November, David Mark, co-author … Continue reading
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading
The Boston Herald always delights in any adversity visited upon the Boston Globe. So it was no surprise that Wednesday’s Schadenfreude Gazette framed the upcoming sale of the stately local broadsheet in the least promising way possible. It’s time to sell the Globe Bids … Continue reading