Tag Archives: Financial Times

More Pom Poms From News Media Pep Squad for Truth

As the hardworking staff has diligently noted, all kinds of news organizations are busily marketing their truthfulness and reliability to a skeptical public. Call the roll: New York Times, Washington Post, Wall Street Journal, Boston Globe, and some outfit called … Continue reading

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The Times (New York and Financial) They Are A Changin’

Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading

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When a Nation Forgets Its Own Clichés (‘Hanker Down’ Edition)

From our neverending Language Police blotter As always, the hardworking staff is on the differently clichéd beat like Brown on Williamson. And the past several months have provided a myriad of mangled phrases. Call the roll: • Back in November, David Mark, co-author … Continue reading

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Native Is the New Bleak

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading

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HERALD INTERESTED IN BUYING of GLOBE

The Boston Herald always delights in any adversity visited upon the Boston Globe. So it was no surprise that Wednesday’s Schadenfreude Gazette framed the upcoming sale of the stately local broadsheet in the least promising way possible. It’s time to sell the Globe Bids … Continue reading

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