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Tag Archives: Forbes
WSJ Disses NYT, FT, and Bloomberg All in One House Ad
The Wall Street Journal is feeling its oats. Exhibit A7: This full-page ad in yesterday’s Journal. The fine print dismisses even more business publications. The Journal’s tagline is “Read ambitiously.” We’ll see if those maligned publications choose to rebut ambitiously.
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Tagged #FT, Bloomberg, Financial Times, Forbes, Fortune, New York Times, Wall Street Journal
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Blogola Goes Big-Time in Mainstream Media
For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading
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Tagged blogola, blogolanaut, Business Insider, Design Lab, Entrepreneur, Fast Company, Federal Trade Commission, Forbes, FTC, Honda, Huffington Post, HuffPost, Inc., Jason Feifer, John Biggs, Jon Christian, Lord & Taylor, Mario Ruiz, Mashable, pay-for-bray, TechCrunch, The Outline, Varun Satyam
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American Vets Get Honored with . . . a Cup of Coffee
Tomorrow is Veterans Day, which means the sacrifice of U.S. military service members will be commemorated with the traditional mattress sales, automobile clearances, and – excellent! – coffee giveaways. From Sunday’s New York Times: Turns out Starbucks is “inviting … Continue reading
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Tagged Forbes, New York Times, Sgt. Darcey, Starbucks, veterans, Veterans Day
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Did Native Advertising Croak NYT Executive Editor Jill Abramson?
The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading
First Super Bowl Spot Of Winter
Christmas in November? Hah! Try Super Bowl ads in November. From MediaPost: Jaguar Plays Villain In First Super Bowl Spot The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV … Continue reading
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Tagged #GoodToBeBad, Automotive News, British Villians, Disrupter, F-Type Coupe, Forbes, Jaguar, Jeff Curry, Land Rover, MediaPost, Super Bowl, Tom Hooper
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Ask Dr. Ads: Is The Diesel Brand Running On Fumes?
Well the Doc opened the old mailbag today and here’s what poured out. Dear Dr. Ads, I saw this full-page ad in Thursday’s New York Times: You have the control? What are you going to do with it? #DieselReboot? What’s … Continue reading
State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News
Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading
Campaign Outsider 