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Tag Archives: Joshua Benton
NYT Fills in Subscriber Blanks With Boston Ads for Crosswords
The New York Times has done two remarkable things over the past five years: 1) shifted from an advertising-driven revenue model to a subscription-based one; and 2) shifted from media outlet largely reliant on print revenues to a majority-digital company. … Continue reading
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Tagged Axios, Cooking App, Crossword App, digital revenue, Joshua Benton, New York Times, NiemanLab, Sara Fischer
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Native Is the New Bleak
Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading
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Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing
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Campaign Outsider 