Tag Archives: Jim Romenesko

Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

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Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading

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HERALD INTERESTED IN BUYING of GLOBE

The Boston Herald always delights in any adversity visited upon the Boston Globe. So it was no surprise that Wednesday’s Schadenfreude Gazette framed the upcoming sale of the stately local broadsheet in the least promising way possible. It’s time to sell the Globe Bids … Continue reading

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Here’s How You Handle Sponsored Content

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading

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Boston Globe On A Page One Headline Tear

First there was this shoutout from Jim Romenesko for Saturday’s Boston Globe front-page headline: BOSTON GLOBE HEADLINE ‘HAS TO BE ONE OF THE YEAR’S BEST’ “Admittedly, I’m biased, as both a Thomas Pynchon idolator and Globe staffer(though I had nothing to do … Continue reading

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Walmart-inet Poses As Reporter

Maybe we should call it Walmole. First the predatory retailer had a fake blogger “Walmarting Across America” to proclaim that every Walmart employee “absolutely loves to work at the store.” Now comes “Zoe Mitchell” (via Jim Romenesko): PR WOMAN WORKING FOR WALMART POSES … Continue reading

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Variety Whacks Boston Globe Editorial Page

Variety’s Brian Lowry tags the Boston Globe for publishing the “dumb newspaper editorial of the day.” Thanks to Jim Romenesko for flagging the dumb newspaper editorial of the day, courtesy of the Boston Globe, which conflates Washington Post critic Tom Shales’ … Continue reading

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