Tag Archives: Jim Romenesko

Time Says Magazine Editors On Its Side

Posted on June 24, 2014 by Campaign Outsider

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Bloomberg, chief content officer, Inside Tucson Business, Jim Romenesko, Joe Nocera, Joe Ripp, New York Times, Norman Pearlstine, Sneak ADtack, Time, Time Inc. | 2 Comments

Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

Posted on May 5, 2014 by Campaign Outsider

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Dan Shaughnessy, Dodgers public relations director, dodgers.com, Inside Tucson Business, Ira Stoll, Jim Romenesko, Joe Jareck, John Henry, Los Angeles Dodgers, Margaret Sullivan, Mark Evans, New York Times, Sabrina Tavernise, Smarter Times, Sneak ADtack | 3 Comments

HERALD INTERESTED IN BUYING of GLOBE

Posted on June 27, 2013 by Campaign Outsider

The Boston Herald always delights in any adversity visited upon the Boston Globe. So it was no surprise that Wednesday’s Schadenfreude Gazette framed the upcoming sale of the stately local broadsheet in the least promising way possible. It’s time to sell the Globe Bids … Continue reading →

Posted in Uncategorized | Tagged Arthur Sulzberger, Benchmark Company, Boston Globe, Boston Herald, Edward Atorino, Financial Times, Globe sale, It's Good to Live in a Two-Daily Town, Jim Romenesko, Ken Doctor, New York Times Company, newsonomics, Shadenfreude Gazette | Leave a comment

Here’s How You Handle Sponsored Content

Posted on March 21, 2013 by Campaign Outsider

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading →

Posted in Uncategorized | Tagged ads in sheep's clothing, branded content, Business Week, Buzzfeed, Jim Romenesko, Lee Walczak Award, National Press Club, native advertising, Sneak ADtack, sponsored content, TheAtlantic.com | Leave a comment

Boston Globe On A Page One Headline Tear

Posted on February 18, 2013 by Campaign Outsider

First there was this shoutout from Jim Romenesko for Saturday’s Boston Globe front-page headline: BOSTON GLOBE HEADLINE ‘HAS TO BE ONE OF THE YEAR’S BEST’ “Admittedly, I’m biased, as both a Thomas Pynchon idolator and Globe staffer(though I had nothing to do … Continue reading →

Posted in Uncategorized | Tagged A SCREAMING COMES ACROSS THE SKY, Boston Globe, Brian McGrory, Gravity's Rainbow, It's Good to Live in a Two-Daily Town, Jim Romenesko, Mark Feeney, meteor, Russia, Thomas Pynchon | Leave a comment

Walmart-inet Poses As Reporter

Posted on June 16, 2012 by Campaign Outsider

Maybe we should call it Walmole. First the predatory retailer had a fake blogger “Walmarting Across America” to proclaim that every Walmart employee “absolutely loves to work at the store.” Now comes “Zoe Mitchell” (via Jim Romenesko): PR WOMAN WORKING FOR WALMART POSES … Continue reading →

Posted in Uncategorized | Tagged Gawker, Jim Romenesko, Stephanie Harnett, Walmart, Walmarting Across America, Walmole, Waltart, Zoe Mitchell | 3 Comments

Variety Whacks Boston Globe Editorial Page

Posted on August 12, 2010 by Campaign Outsider

Variety’s Brian Lowry tags the Boston Globe for publishing the “dumb newspaper editorial of the day.” Thanks to Jim Romenesko for flagging the dumb newspaper editorial of the day, courtesy of the Boston Globe, which conflates Washington Post critic Tom Shales’ … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, Brian Lowry, dumb newspaper editorial of the day, Jim Romenesko, Tom Shales, Variety, Washington Post | 2 Comments