The hardworking staff always enjoys reading the New York Times Thursday Styles section because it’s so, well, Times-ish.

Exhibit Umpteen from yesterday’s edition:

Ooookay.

We’re happy for you.

But what really caught our eye was this full-page ad for ModCloth.

Soup-to-nuts graf (from co-founder Susan G. Koger):

This is just one more example of the Go-Girl Marketing trend detailed in the latest edition of Advertising Age. (Not to be confused with pinkwashing.)

Only problem is: Fashion is all about artifice, not truth. Even when it’s about truth. That’s the beauty of it.