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Tag Archives: Sneak ADtack
The Sneak in Review: Native (Advertising) Intelligence
The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading
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Tagged Adrienne LaFrance, ads 'n' ends, advertorials, Better Business Bureau, Center for Science in the Public Interest, Federal Trade Commission, MediaPost, National Advertising Division, native advertising, New York Times, P.J. Bednarski, Shape, Shape Water Boosters, Sneak ADtack, sponsored content, Talented Goose, The Awl, Water works!
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Journalists Screwed Twice by Native Advertisers
So it’s not bad enough that native advertising – those ads in sheep’s clothing tricked out to look like editorial content – is slowly chipping away at the authority and credibility of real journalism. Now it’s also chipping away at … Continue reading
Prediction: Native Advertising Will Eat the Net
Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading
Rhonda Roland Shearer Responds
Yesterday the hardtracking staff at Sneak Adtack wrote this about some awards handed out by author and publisher Rhonda Roland Shearer’s current iMediaEthics.org website, and in the process mentioned her 2002 dustup with William Langewiesche, author ofAmerican Ground: Unbuilding the World Trade Center. Here’s Ms. Shearer’s … Continue reading
Apparently ‘Ethical Native Advertising’ Is Not an Oxymoron
The hardtracking staff at Sneak Adtack rarely has anything good to say about native advertising, those ads in sheep’s clothing that trick out marketing material as editorial content. But here’s the exception that proves the rule. From FishbowlNY: Daily News Secretary … Continue reading
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Tagged advertorials, American Ground: Unbuilding the World Trace Center, Ethical Acts in Journalism, FishbowlNY, iMediaEthics.org, Joe Hagan, Miranda Walker, native advertising, New York Daily News, New York Observer, Rhonda Roland Shearer, Sneak ADtack, The Atlantic, William Langewiesche
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Sign o’ the Time: Everything for Sale at Newsweekly
The Boston Sunday Globe featured this full-page ad on A12 yesterday. Two things, for starters: 1) The whole Time Dealer of the Year Awards looks suspiciously like a pay-for-play scheme. 2) There is no this: At least not outside the … Continue reading
Posted in Uncategorized
Tagged Boston Globe, Fortune, Gallup Poll, Honesty and Ethical Standards in Professsions, Joe Nocera, Massachusetts Dealer of the Year, People, Ray Ciccolo, Sneak ADtack, Sports Illustrated, Time, Time Dealers of the Year Awards, Time Inc., Time-industrial marketing complex, Village Automotive Group
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Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’
As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading
Mike Allen Takes Capital Playbook To Dark Side
Fact #1 (via Adweek): Politico’s Allbritton Buys Capital New York The subscription approach to news is getting a significant boost, with Politico owner Robert Allbritton buying Capital New York with an eye on applying Politico’s business model to the online news site. Allbritton plans … Continue reading
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